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When it comes to audio production, you’ve only got one shot. Listeners to a podcast are unlikely to “rewind” to catch your meaning or relisten to multiple or convoluted instructions.

The term ‘Branded Podcast’ has a spotty reputation in some podcasting circles – ‘large corporates destroying the fabric of indie podcasting creativity.’ But not all branded audio has to be evil!

A passion for audio and quality content isn’t just at the heart of what we do at SoundCartel, it’s what made me leave a 20-year career in advertising and marketing.

COVID 19 has impacted the way we’ve worked and lived our lives these last 12 months, that’s for sure. We’ve been forced to stay at home longer and figure out ways to entertain ourselves in isolation.

In 1994, the world was mesmerised by real-time footage of OJ Simpson – former American football running back, broadcaster and actor – in an SUV crawling down a major freeway in Los Angeles.

2020 was the year the world changed, with COVID-19 upending the way we work, commute and play.

We learned how to stock up on toilet paper well before panic sets in, we discovered how to keep the kids occupied while we’re stuck on Zoom meetings, and we found new ways to entertain ourselves at home.

Prediction is very difficult, especially if it’s about the future.

Niels Bohr, Danish physicist.

Podcasting in 2020 had its biggest year ever. By December 2020, more than 41.9 million podcast episodes were available; 1.68 million podcasts were published on Apple Podcasts, a three-fold increase from two years prior; and the number of monthly listeners jumped 32% from the year before.

A new podcast for investors has hit the ground running with 10,000 downloads for its first episode.

Magellan Asset Management manages a little over $100 billion in global equity and infrastructure strategies for clients based all over the world.

So, you’ve developed a podcast strategy, you’ve planned all of your episodes and produced the podcast. Now it’s time to distribute and market it. How are you going to do that and to whom?

Are you thinking about producing a podcast, but aren’t sure where to start? There’s a lot to consider and it can seem quite overwhelming. So, we’re tackling the top 10 questions we get asked about the podcast production process.

Like many businesses around the country, SoundCartel has had to learn to deal with restrictions due to COVID-19.

It hasn’t been plain sailing, of course. As an audio and podcast production company, our producers and editors need to converse daily on scripts, edits and overall production processes.

Advancements in in-car entertainment systems have lead to increased consumption of audio content, while in the car.  Great news for brands looking to involve themselves in podcasting!

We may have rebranded as SoundCartel just two weeks ago, but we thought, why stop there? On Monday 18 May we’re launching Business Essentials Daily, a new daily business podcast, 36 years in the making!

Like most of the world, we’ve been isolating ourselves in our casual, elastic-waist wear. But we’ve been busy building something beautiful, runway-ready and representative of who we really are and what we really do.

A great way to market your business is by contributing to an existing podcast as a guest speaker.

As producers of several podcasts and audio programs, we often receive requests from consultants, entrepreneurs and business people to be interviewed.

Rate It is an Australian start-up which creates easy-to-use customer-service ranking technology for retail and online stores. It allows customers to rate their experience within seconds.

Take some controversy, a dash of pop culture, a sprinkling of mea culpa, and add a whole new creative condiment to a decades-old brand.

What have a you got?