How to prepare for a podcast interview

How to prepare for a podcast interview

A podcast is only as good as the content that’s in it. Sounds obvious, right? Well, if yours – like the vast majority – is an interview-style podcast, and the content rests almost entirely on the shoulders of your guest and what they have to say.

Read More
Podcasting proves popular and pandemic proof

Podcasting proves popular & pandemic-proof

2020 was the year the world changed, with COVID-19 upending the way we work, commute and play.

We learned how to stock up on toilet paper well before panic sets in, we discovered how to keep the kids occupied while we’re stuck on Zoom meetings, and we found new ways to entertain ourselves at home.

Read More
What's ahead for podcasing 2021?

SoundCartel’s Podcasting Predictions for 2021 – and Beyond

Prediction is very difficult, especially if it’s about the future.

Niels Bohr, Danish physicist.


Podcasting in 2020 had its biggest year ever. By December 2020, more than 41.9 million podcast episodes were available; 1.68 million podcasts were published on Apple Podcasts, a three-fold increase from two years prior; and the number of monthly listeners jumped 32% from the year before.

Read More
SoundCartel team at home and at work

SoundCartel working in ISO – This is how we do it!

Like many businesses around the country, SoundCartel has had to learn to deal with restrictions due to COVID-19.

It hasn’t been plain sailing, of course. As an audio and podcast production company, our producers and editors need to converse daily on scripts, edits and overall production processes.

Read More

A guide to recording remotely

We’ve always prided ourselves on the audio quality of our podcasts and business programs. So much so, that over the years we’ve continued to invest in top-end microphones, recording/editing equipment, and our own tailor-built state-of-the-art studio.

Read More

The ABC’s Kellie Riordan shares her podcast tips

Australia’s national broadcaster has been leading the way in the quality and variety of podcasts. We speak with the head of ABC’s Audio Studios, Kellie Riordan, who was pivotal in creating a new dedicated team with an audio-first strategy in content creation.

Read More

Getting the best audio quality for your podcast

Peter Letts is SoundCartel’s Head of Audio, with more than 20 years producing world-class audio content for Australia’s best-known brands. And that experience increasingly means podcasts – Peter is most likely Australia’s most experienced podcast editor.

Read More

How podcasting fits with your marketing strategy

Q&A with Janine Pares

How does podcasting, as a form of content marketing, help brands build deeper engagement and awareness in a saturated market? We ask one of Australia’s leaders in content marketing, Janine Pares, what makes podcasting special and how to tie it in with your overall marketing strategy.

Read More

The future of podcasting starts now!

Despite it being around since 2004, it’s now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy.

That’s according to Evo Terra, podcaster, broadcaster, consultant, and co-author of the original Podcasting for Dummies.

Read More

Podcasting for your business: what’s your goal?

“Discipline is the bridge between goals and accomplishment.” – Jim Rohn

Brands are embracing podcasting like never before. They understand they can engage more deeply with their audience, educate the market, and provide a voice for their brand.

Read More

The Infinite Dial 2018

A snapshot of American Podcast Consumption

Podcast consumption continues to increase in the world’s largest market for podcast listenership. Edison Research and Triton Digital have released The 2018 Infinite Dial Study, with continued awareness and growth in this engaging medium.

Read More

Google Home: this podcast consumer’s delight

Australian Christmas shoppers snapped up the latest home entertainment product this summer – a smart speaker.

For consumers of podcasts, it’s a convenient way to listen to their favourite ones without having to stop and fumble through an app.

Read More