2020 was the year the world changed, with COVID-19 upending the way we work, commute and play.
We learned how to stock up on toilet paper well before panic sets in, we discovered how to keep the kids occupied while we’re stuck on Zoom meetings, and we found new ways to entertain ourselves at home.
Prediction is very difficult, especially if it’s about the future.
Niels Bohr, Danish physicist.
Podcasting in 2020 had its biggest year ever. By December 2020, more than 41.9 million podcast episodes were available; 1.68 million podcasts were published on Apple Podcasts, a three-fold increase from two years prior; and the number of monthly listeners jumped 32% from the year before.
A new podcast for investors has hit the ground running with 10,000 downloads for its first episode.
Magellan Asset Management manages a little over $100 billion in global equity and infrastructure strategies for clients based all over the world.
Like many businesses around the country, SoundCartel has had to learn to deal with restrictions due to COVID-19.
It hasn’t been plain sailing, of course. As an audio and podcast production company, our producers and editors need to converse daily on scripts, edits and overall production processes.
Business Essentials Daily launches! A new daily podcast for business owners and the business minded.
We may have rebranded as SoundCartel just two weeks ago, but we thought, why stop there? On Monday 18 May we’re launching Business Essentials Daily, a new daily business podcast, 36 years in the making!
Like most of the world, we’ve been isolating in our casual, elastic-waist wear. But we’ve been busy building something beautiful, runway-ready and representative of who we really are and what we really do.
Former VP of Podcast Programming at iHeart Radio, Matty Staudt now creates branded podcasts with his podcast company, Jam Street Media.
Chris Ashmore asks Matty about the trends in podcasting, and what business needs to know for a future of spoken-word audio content.
SoundCartel’s executive producer, Heather Dawson, has built a career producing interview-style shows for the ABC, BBC, Hong Kong Television Radio and audio programs, like Business Essentials.
Australia’s national broadcaster has been leading the way in the quality and variety of podcasts. We speak with the head of ABC’s Audio Studios, Kellie Riordan, who was pivotal in creating a new dedicated team with an audio-first strategy in content creation.
Is Hackable? the benchmark quality of a branded podcast?
Hackable? is a branded podcast for software security company, McAfee. With three seasons under its belt, it is in the top 1% of all downloaded podcasts on Apple Podcasts.
Peter Letts is SoundCartel’s Head of Audio, with more than 20 years producing world-class audio content for Australia’s best-known brands. And that experience increasingly means podcasts – Peter is most likely Australia’s most experienced podcast editor.
Kelli Hurley is the driving force behind Westwood One‘s foray into podcasting. Already America’s largest audio broadcast network – with 245 million weekly listeners through 8,000 radio stations – it made sense to offer high-quality on-demand content.
Be careful of the music you use in podcasts. The laws protect artists and you’re mostly in breach of copyright laws if you use commercial music.
In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts. The research showed that 49.2% of the surveyed listeners skipped ads placed in podcasts “all the time” and 31.9% skipped them “most of the time”.
A great way to market your business is by contributing to an existing podcast as a guest speaker.
As producers of several podcasts and audio programs, we often receive requests from consultants, entrepreneurs and business people to be interviewed.
The Royal Australasian College of Physicians (RACP) is a member association representing 25,000 medical and trainee specialists in Australia and New Zealand. Since 2015, Mic Cavazzini and Annie Fredrickson have produced a CPD-accredited, in-house podcast for the College called Pomegranate Health.
Do you remember those early internet days of the late ’90s, when companies were scrambling to build their own websites?
This was before WordPress and Squarespace were on the scene.
We are increasingly being asked by some people new to podcasting about Anchor, and whether we recommend it.
It’s a podcast hosting tool and app that’s fast becoming one of the most popular podcast hosting and publishing platforms.
The Royal Australasian College of Surgeons (RACS) is the official not-for-profit body representing 7,000 registered surgeons in Australia and New Zealand. BE Media Production has been producing audio content for the College for 10 years, including the current interview-style RACS Post Op Podcast today.
I don’t watch a heck of a lot of television these days, especially the free-to-air stuff. Like a lot more Australians, I’m more into on-demand series from Netflix, Stan or Apple TV.
If you’re an individual who wants to be recognised as an authority in your field, and want your expertise to be sought after and rewarded*, what can you do?
Q&A with Janine Pares
How does podcasting, as a form of content marketing, help brands build deeper engagement and awareness in a saturated market? We ask one of Australia’s leaders in content marketing, Janine Pares, what makes podcasting special and how to tie it in with your overall marketing strategy.
Despite it being around since 2004, it’s now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy.
That’s according to Evo Terra, podcaster, broadcaster, consultant, and co-author of the original Podcasting for Dummies.
As more Australians listen to podcasts, a greater number of companies are trying to figure out how to get involved with this new medium.
First, we should understand why people listen to on-demand audio content.
“Discipline is the bridge between goals and accomplishment.” – Jim Rohn
Brands are embracing podcasting like never before. They understand they can engage more deeply with their audience, educate the market, and provide a voice for their brand.
Rate It is an Australian start-up which creates easy-to-use customer-service ranking technology for retail and online stores. It allows customers to rate their experience within seconds.
Like a miniskirt: “It needs to be long enough to cover the essentials, but short enough to keep it interesting.”
The quote is from Henry, a friend of Joe Pulizzi, author of Content Inc.,
Kuuki yomenai is wonderful Japanese phrase which loosely translates to “cannot read the atmosphere”.*
In a social or business context, it’s often attributed to Westerners who are unable to decipher cues from the people they’re talking to.
Podcasting in Australia has come a long way in recent years and the quality was on show at this year’s Australian Podcast Awards, held at the Spiegeltdent in Melbourne’s suburb of Collingwood.
World Nomads is a travel insurance and travel lifestyle brand for independent travellers worldwide; it is the recommended travel insurance partner of Lonely Planet.
World Nomads targets those travellers who tend to go off the beaten track, and seek experiences and adventures out of the ordinary.
The subheading to this blog could be recycled for another 10 years! Podcasting continues to grow, whereas the same can’t be said for the consumption of social media (down 4% since last year) or audiobooks (plateaued).
Courtney Carthy left the ABC a year ago to dive deep into producing and managing podcasts. In early 2017, he co-founded Nearly Media with mate and fellow radio producer Andy Bellairs.
One of my favourite podcasts is Game Changers, produced and hosted by former radio broadcaster Craig Bruce. Craig has intimate and fascinating conversations with current and former radio personalities.
Genea is a leading fertility treatment organisation, with clinics all over Australia. Its branded podcast, Modern Babies, has received significant media coverage.
Genea has always used a breadth of different marketing channels to promote its brand.
A snapshot of American Podcast Consumption
Podcast consumption continues to increase in the world’s largest market for podcast listenership. Edison Research and Triton Digital have released The 2018 Infinite Dial Study, with continued awareness and growth in this engaging medium.
NPS MedicineWise is a government-funded organisation to educate health professionals and the general public on using medicines appropriately, their side effects and medical tests. It produces a bi-monthly magazine, Australian Prescriber, that is accessible online with around 60,000 subscribers.
Take some controversy, a dash of pop culture, a sprinkling of mea culpa, and add a whole new creative condiment to a decades old brand.
What have a you got?
No – podcasting’s no longer a new, shiny thing anymore. It’s not a passing fad. There are very real reasons why companies are involving themselves with podcasting and finding how it’s a powerful way to engage with audiences.
Show notes are often a misunderstood art which takes time and skill to create. But, why bother with episode show notes at all? Three reasons:
- To entice new listeners or persuade previous listeners to return.
The proof is in the numbers, and these numbers reveal that smart speakers encourage more audio listening.
In June this year, Edison Research and NPR released findings of The Smart Audio Report which offered the first in-depth look at the behaviours and attitudes of Americans who already have smart speaker devices in their homes.