Making branded podcasts original

The term ‘Branded Podcast’ has a spotty reputation in some podcasting circles – ‘large corporates destroying the fabric of indie podcasting creativity.’ But not all branded audio has to be evil!

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Spotlight on SoundCartel

A passion for audio and quality content isn’t just at the heart of what we do at SoundCartel, it’s what made me leave a 20-year career in advertising and marketing.

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Podcasting's Pandemic RIse

Podcasting’s pandemic rise

COVID 19 has impacted the way we’ve worked and lived our lives these last 12 months, that’s for sure. We’ve been forced to stay at home longer and figure out ways to entertain ourselves in isolation.

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How to prepare for a podcast interview

How to prepare for a podcast interview

A podcast is only as good as the content that’s in it. Sounds obvious, right? Well, if yours – like the vast majority – is an interview-style podcast, the content rests almost entirely on the shoulders of your guest and what they have to say.

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Podcasting proves popular and pandemic proof

Podcasting proves popular & pandemic-proof

2020 was the year the world changed, with COVID-19 upending the way we work, commute and play.

We learned how to stock up on toilet paper well before panic sets in, we discovered how to keep the kids occupied while we’re stuck on Zoom meetings, and we found new ways to entertain ourselves at home.

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What's ahead for podcasing 2021?

SoundCartel’s Podcasting Predictions for 2021 – and Beyond

Prediction is very difficult, especially if it’s about the future.

Niels Bohr, Danish physicist.


Podcasting in 2020 had its biggest year ever. By December 2020, more than 41.9 million podcast episodes were available; 1.68 million podcasts were published on Apple Podcasts, a three-fold increase from two years prior; and the number of monthly listeners jumped 32% from the year before.

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A guide to recording remotely

We’ve always prided ourselves on the audio quality of our podcasts and business programs. So much so, that over the years we’ve continued to invest in top-end microphones, recording/editing equipment, and our own tailor-built state-of-the-art studio.

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The ABC’s Kellie Riordan shares her podcast tips

Australia’s national broadcaster has been leading the way in the quality and variety of podcasts. We speak with the head of ABC’s Audio Studios, Kellie Riordan, who was pivotal in creating a new dedicated team with an audio-first strategy in content creation.

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The future of podcasting starts now!

Despite it being around since 2004, it’s now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy.

That’s according to Evo Terra, podcaster, broadcaster, consultant, and co-author of the original Podcasting for Dummies.

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Podcasting for your business: what’s your goal?

“Discipline is the bridge between goals and accomplishment.” – Jim Rohn

Brands are embracing podcasting like never before. They understand they can engage more deeply with their audience, educate the market, and provide a voice for their brand.

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The Infinite Dial 2018

A snapshot of American Podcast Consumption

Podcast consumption continues to increase in the world’s largest market for podcast listenership. Edison Research and Triton Digital have released The 2018 Infinite Dial Study, with continued awareness and growth in this engaging medium.

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