Kelli Hurley is the driving force behind Westwood One‘s foray into podcasting. Already America’s largest audio broadcast network – with 245 million weekly listeners through 8,000 radio stations – it made sense to offer high-quality on-demand content.
In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts. The research showed that 49.2% of the surveyed listeners skipped ads placed in podcasts “all the time” and 31.9% skipped them “most of the time”.
I don’t watch a heck of a lot of television these days, especially the free-to-air stuff. Like a lot more Australians, I’m more into on-demand series from Netflix, Stan or Apple TV.
If you’re an individual who wants to be recognised as an authority in your field, and want your expertise to be sought after and rewarded*, what can you do?
How does podcasting, as a form of content marketing, help brands build deeper engagement and awareness in a saturated market? We ask one of Australia’s leaders in content marketing, Janine Pares, what makes podcasting special and how to tie it in with your overall marketing strategy.
Despite it being around since 2004, it’s now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy.
That’s according to Evo Terra, podcaster, broadcaster, consultant, and co-author of the original Podcasting for Dummies.
As more Australians listen to podcasts, a greater number of companies are trying to figure out how to get involved with this new medium.
First, we should understand why people listen to on-demand audio content.
“Discipline is the bridge between goals and accomplishment.” – Jim Rohn
Brands are embracing podcasting like never before. They understand they can engage more deeply with their audience, educate the market, and provide a voice for their brand.
If it's time for your organisation to find its voice, let's talk.
SoundCartel is Australia’s longest-running audio content and podcast production agency, trusted by Australia’s leading brands to find their voice and amplify their message.
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