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Podcasts for brands  government not for profits thought leaders events internal comms  human resources training

SoundCartel is Australia’s most
experienced podcast production AGENCY.

We help brands and thought leaders find their voice and reach audiences wherever they are

With more than 40 years of audio storytelling and 15,000 episodes produced, SoundCartel is Australia’s leading full-service podcast production agency. We create compelling, branded podcasts that resonate, engage, and drive results.

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hear how we do it

Hear how we do it

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Aussies love a pod!

Podcast listenership continues to grow rapidly, and brands are seeing increasing returns from this popular medium.

Roughly 8.2 million Australians listen to podcasts at least once a month.

That’s about 39% of the Australian population.

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Trusted by some of Australia’s leading brands for more than 40 years

Our proven podcast production process

We believe podcasting is the most powerful tool for modern brands, businesses, and thought leaders to promote themselves.

Our way, always, is to work collaboratively with you to achieve your goals.

In developing your project, you become part of our cartel, and together we ensure your podcast is produced to the highest standard with the best quality audio production using cutting-edge equipment.

It builds trust. It builds authority. And most importantly, it builds connection.

Whether you’re shaping culture or leading an industry, podcasting is how you stay ahead.

Ready to lead the conversation?

Podcasting for Brands
Podcasting for Thought Leaders

ENGAGEMENT

Starting a podcast is an intimate way to engage with clients, staff and prospects, and helps to establish your brand as a thought leader in your industry.

TRUST

Listeners trust podcasts more than traditional mediums, like TV & radio. The ability to hear the podcasters voice also builds trust more than blog posts do.

GROWTH

Podcast audiences are growing rapidly and exponentially, and podcasts have become a staple in content marketing strategies.

CONVERSION

High trust in podcasts results in increased brand loyalty and increased purchases in both B2C and B2B marketing.

AFFORDABILITY

Compared to traditional mediums like TV & radio, or video production, the cost per listener is lower.

Think there are too many podcasts? Think again!

Australia’s appetite for fresh audio content has never been greater:

    • 44% of listeners sample a new show every month, proof that there’s still huge demand for quality content.
    • In Australia, 44% of people listen to podcasts monthly, edging out the U.S. and growing every year.
    • 1 in 3 Australians are weekly podcast listeners, compared to 31% in the U.S.
    • 57% of listeners visit a brand’s website after hearing about it on a podcast.
    • A massive 97% have a positive perception of brands that advertise on podcasts.

If you’re trying to reach a niche audience, podcasts offer unmatched value, both in time spent listening and trust built.

With only 4.5 million podcasts worldwide, compared to more than 4 billion YouTube videos, podcasting remains a leading medium for brands wanting to differentiate themselves.
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4.5 million podcasts

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4 billion YouTube videos

What our customers are saying