There is a growing need in our sector to educate, share information and engage with our audiences via podcasts. We’ve collaborated with SoundCartel to produce a range of internal podcasts for our clients, which have all been extremely well received. We can trust that every project will be taken care of with the highest professionalism and quality of work.

SoundCartel is Australia’s most
experienced podcast production AGENCY.
We help brands and thought leaders find their voice and reach audiences wherever they are
With more than 40 years of audio storytelling and 15,000 episodes produced, SoundCartel is Australia’s leading full-service podcast production agency. We create compelling, branded podcasts that resonate, engage, and drive results.



Hear how we do it

Aussies love a pod!
Podcast listenership continues to grow rapidly, and brands are seeing increasing returns from this popular medium.
Roughly 8.2 million Australians listen to podcasts at least once a month.
That’s about 39% of the Australian population.
Trusted by some of Australia’s leading brands for more than 40 years
Our proven podcast production process
We believe podcasting is the most powerful tool for modern brands, businesses, and thought leaders to promote themselves.
Our way, always, is to work collaboratively with you to achieve your goals.
In developing your project, you become part of our cartel, and together we ensure your podcast is produced to the highest standard with the best quality audio production using cutting-edge equipment.
It builds trust. It builds authority. And most importantly, it builds connection.
Whether you’re shaping culture or leading an industry, podcasting is how you stay ahead.
Ready to lead the conversation?
ENGAGEMENT
Starting a podcast is an intimate way to engage with clients, staff and prospects, and helps to establish your brand as a thought leader in your industry.
TRUST
Listeners trust podcasts more than traditional mediums, like TV & radio. The ability to hear the podcasters voice also builds trust more than blog posts do.
GROWTH
Podcast audiences are growing rapidly and exponentially, and podcasts have become a staple in content marketing strategies.
CONVERSION
High trust in podcasts results in increased brand loyalty and increased purchases in both B2C and B2B marketing.
AFFORDABILITY
Compared to traditional mediums like TV & radio, or video production, the cost per listener is lower.
Think there are too many podcasts? Think again!
Australia’s appetite for fresh audio content has never been greater:
- 44% of listeners sample a new show every month, proof that there’s still huge demand for quality content.
- In Australia, 44% of people listen to podcasts monthly, edging out the U.S. and growing every year.
- 1 in 3 Australians are weekly podcast listeners, compared to 31% in the U.S.
- 57% of listeners visit a brand’s website after hearing about it on a podcast.
- A massive 97% have a positive perception of brands that advertise on podcasts.
If you’re trying to reach a niche audience, podcasts offer unmatched value, both in time spent listening and trust built.


4.5 million podcasts

4 billion YouTube videos
What our customers are saying
Karina Durham
Palin Communications
We were looking for an audio agency with an in-house studio that could produce a podcast to the standard of all our REA comms. It’s a seamless process at SoundCartel and we couldn’t be happier with the quality of our OFF-THE-PLAN podcast. We were amazed at how quick and easy the process actually is to launch a podcast, and our audience has responded really positively.
Lucy Hammond
Three live panels of up of up to six speakers was something we weren’t sure we could turn into a podcast, but SoundCartel made it happen. From recording, editing and advice on distributing the podcast, their advice and skill has been invaluable. I highly recommend their outstanding service and experience.
Suzana O’Callaghan
LGPro VIC (Local Government Professionals)
We’ve been working with the team at SoundCartel for more than a decade to produce a podcast for RACS Fellows. It’s so reassuring knowing each fortnightly episode will be delivered on time and with the same attention to detail. I’ve found the team very responsive and always willing to come up with ideas on how we can keep the podcasts fresh and engaging.
Abderazzaq Noor
Royal Australasian College of Surgeons
Finding and curating the very best audio content, in a world cluttered with so much noise, is a huge strength of the team at SoundCartel. It’s what they do. For our firm to be able to provide this high quality and concise information to our clients is invaluable, and we know they greatly appreciate it.
Michael Jones
Mazars
We love our olive oil, but we didn’t expect the SoundCartel guys to become such fans of Extra Virgin Olive Oil. They get our product and they’re great to work with.
Sarah Gray
Olive Wellness Institute
Nick and the team at SoundCartel know their stuff. They’ve held our hand all the way through the planning, recording and launching of our Destination Medicine podcast. They are reliable, professional and always available for advice.
Justine Brindle
The University of Sydney
As an ex radio host, I didn’t think podcasting would be that difficult, but I soon realised it’s a very different world to live broadcasting. I’m so grateful for the team at SoundCartel because their industry knowledge is truly second to none. The successful launch of the Big Sis Pod would never have happened without them. I have so much fun working with them all and love coming in to use their professional sound studio.
Karen Mason
The Big Sis Movement
SoundCartel helped put ‘Post Op Podcast’ and the Bongiorno Group directly in front of our audience and created opportunities with the Royal Australasian College of Surgeons that we wouldn’t have otherwise had.
Tony Bongiorno
The Bongiorno Group
I’m having so much fun working with the experienced SoundCartel team to produce this podcast. And a HUGE thank you to Heather Dawson for joining me as co-host of About Face.
Peter Dixon
I’m absolutely loving this process! I’ve learned a huge amount from the SoundCartel team, I’m confident in my approach to the podcast and can relax about letting SoundCartel weave their magic and produce fantastic episodes for me.
Loz Antonenko
Loz Life
Producing a podcast for judicial officers required patience and attention to detail, which is exactly what SoundCartel delivered. From thorough strategic and training advice, through to the challenges of recording during a pandemic, to delivering the highest quality final podcast, we’ve thoroughly enjoyed the collaborative approach from the SoundCartel team – first class in every way!
Annabel Mornement
The Radar for Growth podcast is a valuable audio resource for middle market CEOs and business owners that we’re delighted with. The team at SoundCartel has been caring and professional to work with throughout and have been instrumental in producing a high-quality product.
Greg Nielsen
Working with SoundCartel has taken the quality of our podcast to new heights! We were looking to up our game with sound quality and a more succinct narrative style and SoundCartel has made this happen. They helped us to set up interviews with some amazing guests for season 2 and helped us to create a professional podcast that we are really proud of.
Emma Hewitt
It has been wonderful working with Soundcartel on three seasons of Leading Conversations. They have taken a great amount of time and care to ensure a high quality podcast is produced, from initial interview prep to post-production Nicole and the wider team are very easy to work with and understand what we are trying to achieve.
Anna Sallows
We set SoundCartel an ambitious launch goal, which to our delight they achieved! We’ve felt supported at every step of the podcasting journey and are thrilled with the results from our ‘In The Know’ podcast.
Lucy Briggs
From inception to launch, SoundCartel has been with Reason Studios on the journey to produce the Sound Minds podcast. As a music company, we know the power of audio better than most, but we were new to podcasting and needed to find the perfect partners to make our visions a reality. We felt supported every step of the way by the SoundCartel team and Nicole Goodman went above and beyond to make this podcast a complete success. From conceptualising, troubleshooting and answering questions, nothing was ever too much trouble. I’d highly recommend getting SoundCartel onboard your next podcasting project.
Grace McCallum
I have been very pleased to work with SoundCartel. We’ve made the start of a very wonderful and successful podcast which is already receiving very positive feedback from listeners. Their writing and editing through to production and distribution is a of a very high level. I trust them implicitly and know that the quality is of international standards, and is by far the best work I’ve found in Australia.
Rachel Sirr
We knew that producing a podcast was no easy task and we didn’t want a quick win. SoundCartel has been instrumental in setting us up for success with a high-quality production that is aligned to Berry Street’s strategy and designed to resonate with listeners. We’ve worked together every step of the way from strategy through to execution and are delighted with the results so far.
Nicola Roberts
The team at SoundCartel have been great partners on the journey to deliver Subaru’s Great Australian Detour Kids’ Cast. They shared our passion to deliver this project from the briefing stage and have provided expertise, support and guidance throughout the development, production and post-production process. With Nicole’s great work and patience through script development, her sourcing of excellent guest interviews, and then the application of Pete’s insightful and playful treatment of music and sound FX, we are delighted with the content and quality of the results.