A podcast 36 years in the making
Business Essentials Daily
SoundCartel
The Brief
SoundCartel has been producing the successful audio magazine, ‘Business Essentials’, since 1984. It’s provided thousands of business owners with practical advice and tips to help them grow their business. So, how could we take advantage of the new golden age of audio, and continue sharing stories from inspirational business owners, experts and industry thought leaders, with an excited and motivated audience?
The Approach
Podcasting is the fasted growing communication medium today, so the logical step was to evolve ‘Business Essentials’ into a daily podcast, offering ideas and inspiration to run healthier and more profitable businesses. And while the idea for ‘Business Essentials Daily’ was born prior to COVID-19, podcasting has proven to be pandemic proof. Great for our audience of business owners, entrepreneurs, managers and C-Suiters, always looking for their next ‘aha’ moment.
The RESULT
‘Business Essentials Daily’ is a rapidly growing podcast, now sponsored by the likes of globally integrated and independent assurance, tax and advisory firm, Mazars. The podcast has been featured in Apple’s ‘New and Noteworthy’ and ‘Inspiration for Your Business’ lists and is reaching a growing number of engaged listeners who are making this podcast their morning wake up call to success.
“I understand first-hand the stress and concern that so many other small business owners are going through, so I’m delighted that the Business Essentials legacy that my father Michael Schildberger started three decades ago continues today in podcast form. Hopefully we can inspire a new generation of business owners to achieve the very best in business and life.”
– Nick Schildberger, Managing Director, SoundCartel
