While the term podcasting was first coined in 2004, the medium has come into its own in the last five years.
Podcasting‘s skyrocketing popularity – and proven efficacy and ROI – offer brands and agencies a new way to educate and entertain audiences.
While the term podcasting was first coined in 2004, the medium has come into its own in the last five years.
Podcasting‘s skyrocketing popularity – and proven efficacy and ROI – offer brands and agencies a new way to educate and entertain audiences.
Research shows that podcast listenership is growing fast.
Research shows the podcast listenership is growing fast.
Listeners can tap in whenever and wherever they are, ideal for the time-poor.
Meet your audience where they’re increasingly spending time.
Being accessible to new listeners can grow your audience base.
Podcasting is an intimate medium through which you can reach your audience.
It allows multitasking, like listening while exercising, cleaning the house or cooking.
As more people listen longer, the opportunity to share more meaningful, longer-form content, enables audiences to spend more time with your brand, fostering loyalty over time.
Podcasting with SoundCartel offers high-end production quality for much less than traditional media like TV & radio.
Audio has had a rebirth. Thanks to technology we’ve moved from the golden age of radio to the platinum age of podcasting. Like blogs and websites before it, audio is becoming part of a 360-degree communications offering that can’t be ignored.
The data shows exponential increases across all leading metrics; and, with so many brands already investing in the medium, the question isn’t should you consider audio, but why aren’t you?
Having an audio branding strategy ensures that your brand voice is consistent across every touchpoint:
So, understanding your brand voice and how it translates across your business will impact the quality and message of your podcast.
If it's time for your organisation to find its voice, let's talk.
SoundCartel is Australia’s longest-running audio content and podcast production agency, trusted by Australia’s leading brands to find their voice and amplify their message.
106/12 Cato Street
Hawthorn East
Victoria Australia 3123
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