While the term podcasting was first coined in 2004, the medium has come into its own in the last five years.
Audio has had a rebirth. Thanks to technology we’ve moved from the golden age of radio to the platinum age of podcasting. Like blogs and websites before it, audio is becoming part of a 360-degree communications offering that can’t be ignored.
The data shows exponential increases across all leading metrics; and, with so many brands already investing in the medium, the question isn’t should you consider audio, but why aren’t you?
How does your brand sound?
Having an audio branding strategy ensures that your brand voice is consistent across every touchpoint:
- What’s the tone of your brand?
- If you use on-hold-messages, what do they say?
- Run TV or radio ads? Does the voiceover match the message?
- Does your brand have a jingle or audio branding?
So, understanding your brand voice and how it translates across your business will impact the quality and message of your podcast.
SoundCartel is an Audio Branding Agency based in Melbourne. We have over 35 years of experience helping brands craft a unique audio identity. Contact us today to develop your audio marketing strategy.