Our Podcast

SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness.

SUMMER SERIES: We spoke to Ian Walker, one of Australia’s leading Podcast Executive Producers, about how the ABC produces its high-end narrative podcasts. And it’s an episode packed with lessons for brands.

SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought definitive clarification from a leading expert in the space, and that’s Deborah Mannis Gardner, President of DMG Clearances.

SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the branded podcast space, so let’s revisit his views on ROI based on the growing amount of consumption and engagement data at his finger tips.

SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let’s look back on our predictions for the year – did more brands take our advice and embrace the medium?

As fast as podcasts are created, so distribution opportunities seem to grow. It’s mostly good news, but how do podcast producers navigate this growing landscape to take best advantage?

Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc – and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand.

Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New lead writer and editor of Hot Pod, Ashley Carman, joins co-hosts Nick Schildberger and Nicole Goodman to give her take on the current and future state of podcasting.