Our Podcast

Podcasting Essentials

A podcast for brands that want to understand how to enhance their messaging, engage audiences, reach new markets and grow their business through the power of podcasting.

Listen each fortnight as co-hosts Nick Schildberger and Nicole Goodman talk to industry leaders, discuss news, trends, technology and guide brands through this exciting growth medium.

S5 E8 What’s news? With James Cridland

Rather than hear podcasting industry news second hand from us, we thought we’d give it to you straight from James Cridland, Editor at Podnews.net James talks to Nick Schildberger and Nicole Goodman about the new addition of podcast paid subscriptions, is Apple or Spotify winning the race to podcast domination, the industry antics of podcasting’s own Wolf of Wall Street, and a shift in monetisation – making it easier for producers to earn money!

Play Episode

S5 E6 Data driving podcast audience growth

Podcast tracking and measurement tools are developing rapidly, providing data-driven direction for brands and producers alike. Dave Zohrob, co-founder of Chartable, talks to co-hosts Nick Schildberger and Nicole Goodman about analytics, attribution and how Chartable is enabling the growth of podcast audiences.

Play Episode

S5 E1 The why and how of podcasting in 2021

So, you’re considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start?

Podcasting has proven to be pandemic proof – with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially.

Play Episode