A podcast for brands that want to understand how to enhance their messaging, engage audiences, reach new markets and grow their business through the power of podcasting.
Listen each fortnight as co-hosts Nick Schildberger and Nicole Goodman talk to industry leaders, discuss news, trends, technology and guide brands through this exciting growth medium.
Fast, wiz-bang marketing strategies often look great, but to really grow a podcast audience, slow and steady wins the race. Jeremy Enns, CEO of Counterweight Creative, joins co-hosts Nick Schildberger and Nicole Goodman to discuss the keys to audience growth – starting early, consistent engagement and standing out from the crowd.
Rather than hear podcasting industry news second hand from us, we thought we’d give it to you straight from James Cridland, Editor at Podnews.net James talks to Nick Schildberger and Nicole Goodman about the new addition of podcast paid subscriptions, is Apple or Spotify winning the race to podcast domination, the industry antics of podcasting’s own Wolf of Wall Street, and a shift in monetisation – making it easier for producers to earn money!
The last pandemic year has proved podcasting’s resilience, with Australia leapfrogging towards the US. The evidence is plain to see in the latest Infinite Dial Survey for Australia.
Podcast tracking and measurement tools are developing rapidly, providing data-driven direction for brands and producers alike. Dave Zohrob, co-founder of Chartable, talks to co-hosts Nick Schildberger and Nicole Goodman about analytics, attribution and how Chartable is enabling the growth of podcast audiences.
Almost daily it seems new moves are being made by big players angling for podcast domination. Sharon Taylor, Managing Director of Triton Digital joins co-hosts Nick Schildberger and Nicole Goodman to discuss the wild ride that the industry had in 2020 and what it means for 2021.
Most podcaster producers know that sourcing and organising guests is one of the biggest challenges. Because of this, the guesting industry is growing. Kristin Molenaar is the CEO of YesBoss, a company that matches appropriate people to the right podcasts.
Some people have a way of making observations that resonate. Steve Pratt is one such person. He’s Co-founder of Pacific Content, the Canadian audio agency responsible for some of the world’s best branded podcasts.
Adtech – does it make you excited? Nervous? Well instead, our guest Bryan Barletta, Founder of the Sounds Profitable newsletter and podcast, suggests brands get weird with it!
So, you’re considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start?
Podcasting has proven to be pandemic proof – with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially.
SUMMER SERIES: Everyone loves a top ten list, so here’s one we prepared earlier – the top ten podcasting questions we get asked most!
There’s so much podcasting information out there, it can be overwhelming.
SUMMER SERIES: If you’re heading into the new year trying to make a case for a podcast for your business or brand, take a listen to what the Head of Marketing at Magellan Asset Management had to say about her experience.
SUMMER SERIES: There’s sound and then there’s immersive audio – sound that reaches into your bones and allows your mind to paint a rich and textured story.
SUMMER SERIES: We find ourselves in a new golden age of audio. There’s a thirst for knowledge of all things sound and how to mould it for ravenous audiences.
SUMMER SERIES: This interview was recorded in March 2020, we’d just rebranded as SoundCartel and coronavirus was headed for Australian shores. David is fantastic and a 2020 retrospective wouldn’t be complete without him.
Audio quality is the gateway to professional podcasting. That’s the mantra behind Californian-based audio software start-up, SquadCast. Co-founders Zachariah Moreno and Rockwell Felder are on a mission to offer studio-quality audio for podcasters across the world.
It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from brands themselves. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called ‘In the Know’.
While the counting of votes is taking place in the US, Nicole Goodman starts this episode with a look at how the Trump and Biden campaigns used podcasting to get their respective messages out.
Evo Terra, host of ‘Podcast Pontifications’, talked last episode about podcast strategy and episode planning. He’s back with Nick Schildberger and Nicole Goodman to discuss how to grow an audience.
There are many keys to creating a successful branded podcast, but two should be addressed right at the beginning of the process. The first is developing a podcast strategy and the second is planning individual podcast episodes.
In just two years, Spotify has taken a big bite out of Apple’s podcast listening audience. Prithi Dey is Podcast Partner Manager for Spotify Australia and she talks to Nick Schildberger and Nicole Goodman about Spotify’s goal to dominate the space, whilst giving back to podcast creators and listeners alike.
There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums.
As podcasting popularity explodes, it can be all too easy to excitedly produce content without considering privacy and the laws that you need to be aware of.
Podcast Futurist and friend of the show, James Cridland sees almost no negative impact on podcasting during COVID-19. Which he confirms is great for brands and advertisers in the space, or for those considering it.
An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its purely audio format, achieve this level of experience?
Rob Greenlee, VP of Content and Partnerships at Libsyn, newly announced Chair of The Podcast Academy and friend of the podcast joins Nick Schildberger and Nicole Goodman.
What’s happening in Australian podcasting and how does it compare to podcasting in the US?
In this episode, Larry Rosin, President of New Jersey-based, Edison Research joins Nick Schildberger and Nicole Goodman to dig into the numbers behind The Infinite Dial Australia, 2020.
Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, audio agency based in Sydney and Belgium, which he initially founded thirty years ago in London.
Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown.
In times of crisis, marketing can feel like a luxury. Corey Layton, Commercial Product and Audio Partnerships at ARN chats with Nick Schildberger and Nicole Goodman about how brands can still get started in podcasting and take advantage of the relative cost savings and new technologies, in this growth medium.
The April outlook for 2020 is a very different beast to what it was in January this year. Sharon Taylor, MD of Omny Studio, joins Nick Schildberger and Nicole Goodman to discuss the latest in podcasting, the potential impact of the coronavirus, and Sharon makes some bold industry predictions.
In our first episode of Podcasting Essentials season 4, Andrew Davies, Digital and Engagement Editor at ABC Audio Studios, chats with Nick Schildberger and Nicole Goodman about podcast promotion, discoverability and his topic of passion – podcast descriptions and titles.
Ever wondered about the ‘Top Lists’ in podcast apps? Who selects them & how? What dark arts are going on back there and who’s responsible? Darian Muka is the Content Curator for Pocket Casts and listens to podcasts all day.
There are many things that go into developing a successful podcast, essential however are building strong relationships, creating great content and developing stand-out marketing.
Who better to talk to about this than Chief Marketing Officer Pam Kramer who has just spent four years with Cadence 13 in the US.
Due to its low barrier to entry, a successful podcast might seem easy to create. But for businesses developing a consumer-facing podcast or for internal purposes, the stakes are higher.
Matty Staudt has traversed the full landscape of audio production, from his days a radio DJ to his part in the early stages of podcast development at iHeart Media.
Podcasting officially began in 2004, the same year that Rob Greenlee, moved from radio into the podcast space. Today, Rob is VP of Content and Partnerships at Libsyn, co-host of the New Media Show, and an Inductee into the Podcast Hall of Fame.
If you’re involved in podcasting or want to be, Podcast Movement is the place to be. It’s the largest podcasting conference in the world, held this year in Orlando, Florida.
If you’re a festival organiser or you’re holding an event with talented speakers and intriguing topics, have you thought of recording the sessions for those who can’t attend?
A special treat this episode – first we hear from SoundCartel’s own executive producer, Heather Dawson, on what makes a great interview. Heather – a former BBC and ABC journalist – has interviewed thousands of guests in her career.
Editing is the least appealing part of making a podcast episode, but it’s crucial if you want listeners to be engaged. That’s according to Ran Levi, producer of Israel’s most listened to podcast, Making History.
Audiograms are proving to be highly effective to promote podcast episodes in social media feeds, like Instagram, LinkedIn and Twitter. We hear from Oliver Wellington, founder of Headliner, an increasingly popular online tool aimed at podcasters to generate and share videos.
It’s been a big year for Sharon Taylor, Managing Director of Omny Studio. With Triton Digital’s acquisition of Omny and a non-stop international travel schedule, she makes time to stop by again and break it all down.
Marvin Jacobs is the Creative Director of Airborne, the audio company behind The Journey, an outstanding, award-winning podcast from KLM Royal Dutch Airlines.
Chris Ashmore asks Marvin about the idea behind The Journey, the process of extracting and distilling incredible stories and whether the podcast met expectations.
Since its launch in 2017, Kellie Riordan has been instrumental with the ABC’s Audio Studios, a one-stop shop at the Australian public broadcaster to create new on-demand and linear audio shows.
Introducing Nicole Goodman, an Australian Podcast Awards winner, and BE’s newest producer. Nicole joins Nick and Chris to examine some of the winners of the latest podcast awards in Australia and overseas.
It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast.
Respected expert and commentator on the future of podcasting and radio, James Cridland, joins Nick and Chris to discuss current issues in the world of podcasting.
How does a podcast stand out from a crowd of 700,000 or so that now exist?
Don’t do what everyone else is doing: quality production and a narrative form of storytelling helps build engagement from the get-go, according to Steve Pratt co-founder of Pacific Content, producers of some of the world’s best-known branded podcasts.
An often misunderstood and neglected part of podcasting is audio quality. Your podcast now is competing with increasing numbers of professionally-made and commercial quality shows. Attitudes of “close enough” is “good enough” won’t cut it anymore.
If it's time for your organisation to find its voice, let's talk.
SoundCartel is Australia’s longest-running audio content and podcast production agency, trusted by Australia’s leading brands to find their voice and amplify their message.
106/12 Cato Street
Hawthorn East
Victoria Australia 3123
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