Our POdcast

Podcasting Essentials

A podcast for brands that want to understand how to enhance their messaging, engage audiences, reach new markets and grow their business through the power of podcasting.

Listen each fortnight as co-hosts Nick Schildberger and Nicole Goodman talk to industry leaders, discuss news, trends, technology and guide brands through this exciting growth medium.

S4E3 Should brands invest in podcasting during a crisis?

In times of crisis, marketing can feel like a luxury. Corey Layton, Commercial Product and Audio Partnerships at ARN chats with Nick Schildberger and Nicole Goodman about how brands can still get started in podcasting and take advantage of the relative cost savings and new technologies, in this growth medium.

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S4E2 Podcast Predictions in a coronavirus world

The April outlook for 2020 is a very different beast to what it was in January this year. Sharon Taylor, MD of Omny Studio, joins Nick Schildberger and Nicole Goodman to discuss the latest in podcasting, the potential impact of the coronavirus, and Sharon makes some bold industry predictions.

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S4E1 A Passion for Podcast Descriptions

In our first episode of Podcasting Essentials season 4, Andrew Davies, Digital and Engagement Editor at ABC Audio Studios, chats with Nick Schildberger and Nicole Goodman about podcast promotion, discoverability and his topic of passion – podcast descriptions and titles.

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S3E20 Podcast marketing advice from a network CMO

There are many things that go into developing a successful podcast, essential however are building strong relationships, creating great content and developing stand-out marketing.

Who better to talk to about this than Chief Marketing Officer Pam Kramer who has just spent four years with Cadence 13 in the US.

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S3E17 Insights from a Master Podcaster

Podcasting officially began in 2004, the same year that Rob Greenlee, moved from radio into the podcast space. Today, Rob is VP of Content and Partnerships at Libsyn, co-host of the New Media Show, and an Inductee into the Podcast Hall of Fame.

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