S5 E24 Summer Series: Why podcasts are an essential marketing tool

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SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness.

Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc – and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications.