As an ex radio host, I didn’t think podcasting would be that difficult, but I soon realised it’s a very different world to live broadcasting. I’m so grateful for the team at SoundCartel because their industry knowledge is truly second to none. The successful launch of the Big Sis Pod would never have happened without them. I have so much fun working with them all and love coming in to use their professional sound studio.
Podcasting for thought leaders
Podcasting made simple,
powerful and personal.
A podcast production service designed for thought leaders seeking expert support. We help you launch and grow a professional podcast that authentically represents your voice, fosters audience trust, and enhances your industry authority – without the need for a studio or a complex set up.
We’ve helped dozens of thought leaders launch their voice
We partner with thought leaders and entrepreneurs to turn their ideas into stand out audio
Why Podcasts Work for Thought Leaders
Podcasting is one of the most powerful ways to build your personal brand and establish true authority in your industry.
It allows you to deepen the connection with your audience by meeting them where they’re at. Your voice becomes part of their day, creating an intimacy that’s hard to replicate in crowded social media feeds.
Podcasts also open doors to new listeners who are actively seeking knowledge, inspiration, and insight. It’s an evergreen platform where your content doesn’t disappear after 24 hours, but builds over time creating a binge-worthy body of work that builds long-term trust.
As a thought leader, you don’t just want to start a podcast, you want to create something meaningful. A show that aligns with your values, attracts the right clients and collaborators, and positions you as a credible, consistent voice in your space.
Because your voice deserves to be heard, clearly and confidently.
The Podcast Package Built for Thought Leaders
Premium production without a complex set-up. Everything you need to launch and grow that podcast you’ve been wanting to start.
At SoundCartel, we offer a ready-to-go podcasting package designed specifically for thought leaders, experts and entrepreneurs. It’s the perfect way to turn your ideas into a professional-quality podcast—without the overwhelm. From strategy and setup to editing and promotion, we’ve bundled everything you need to launch confidently and keep publishing with ease.
Launch pack
Set your podcast up for success with everything you need to create, record, and launch your first two episodes. Professionally.
- Full Strategy Session
- Music sourcing and script intro/outro planning
- Sitting in on your first 1–2 recordings for live support
- Remote digital recording sessions
- Full tech support to ensure smooth recording
- Professional audio editing and engineering
- Audio tidy-up (noise reduction, EQ, compression)
- Mixing and mastering for podcast platforms
- Hosting setup and metadata management
- Episode uploads and artwork
- Submission to Apple Podcasts, Spotify, YouTube & more
- Launch-ready promotional assets
One off investment
Ongoing episodes
Keep your show running smoothly with a steady flow of high-quality content - be it monthly, weekly or whatever you desire.
- Remote session support
- Full editing and post-production
- Show notes and metadata upload
- Ongoing promotional asset creation
- Quarterly analytics and performance insights
Monthly investment
No contract, go at your own pace
What happens in your strategy session? quite a bit!
Before the mic goes on, we start with what matters most- strategy.At SoundCartel, every podcast begins with a dedicated 2-hour, face-to-face strategy session (or via Zoom) that sets your show up for long-term success. This isn’t just a chat, it’s a collaborative, in-depth session designed to give you clarity, confidence, and a roadmap.Led by a seasoned podcast professional from SoundCartel, this session is where your ideas are refined and shaped into a compelling concept. It’s an opportunity like no other to bring your vision to the table and have an expert help you lock in how your podcast will play out.
Together, we’ll define the foundation of your podcast, including:
- Your podcast’s purpose and the unique problem it solves.
- Your primary audience and the halo listeners who follow.
- Key messaging and content pillars to guide every episode.
- Tone of voice and brand personality to reflect your style.
- Equipment and Training Gear, guidance and step-by-step support – so you’re never doing it alone.
- Professional podcast artwork design that captures your brand personality, stands out in crowded podcast apps, and meets Apple and Spotify specifications.
- Distribution platforms and ideal release cadence.
- Growth strategies to build, engage and retain your audience.
This upfront thinking is what sets SoundCartel apart and it’s why our podcasts don’t just launch, they lead.
Whether you’re crystal clear on your idea or still working it out, this session gives you the structure and strategy to move forward with purpose.
Let’s turn your expertise into a podcast that connects, converts, and makes an impact.
What our customers are saying
Karen Mason
Founder
The Big Sis Movement
The Big Sis Movement
I’m having so much fun working with the experienced SoundCartel team to produce this podcast. And a HUGE thank you to Heather Dawson for joining me as co-host of About Face.
Peter Dixon
Obagi Australia
I’m absolutely loving this process! I’ve learned a huge amount from the SoundCartel team, I’m confident in my approach to the podcast and can relax about letting SoundCartel weave their magic and produce fantastic episodes for me.
Loz Antonenko
CEO
Loz Life
Loz Life
FAQ’s about podcasting for thought leaders
What will it cost to launch my podcast?
Podcast costs vary depending on your goals, production style, and the specific needs of your show. At SoundCartel, our structured packages start from $1,190 per month for multiple episodes – with options to scale based on the level of creative and technical support required. Some podcasts include extras such as in-studio recording, guest coordination, or custom marketing assets, which can influence the overall investment.
Because every podcast is unique, the best way to understand what your show might cost is to book a free strategy call with us. We’ll discuss your ideas, outline your options, and provide a clear, tailored estimate to help you launch a professional, high-impact podcast tailored to you, your brand or business.
How long should my podcast be?
There’s a sweet spot between 20–30 minutes, but what matters most is the content itself. If the conversation is valuable and engaging, listeners will stay with you whether it runs a little longer or shorter.
How many episodes should I include in a season?
A strong season usually runs 6–10 episodes. Focus on quality over quantity and don’t stretch for more content if it isn’t there. It’s better to have fewer, well-produced episodes than content that feels forced or unfinished.
How do I get my podcast onto Spotify, Apple Podcasts, YouTube, etc?
We handle all of that for you. Once your podcast is created, we set up an RSS feed, which distributes your show automatically to platforms like Spotify, Apple Podcasts, YouTube, and more.
How often should I release episodes?
A fortnightly release schedule works well for most creators. It gives you time to plan and record without feeling rushed, while keeping your audience engaged consistently.
How can I make money from my podcast?
The most effective approach is often sponsorships. You may also consider running ads or using your podcast as a platform to attract new clients, sell services, or build your brand authority.
What equipment do I need?
At minimum, you’ll need a microphone, boom stand, headphones, and a laptop. We’ll guide you through selecting the right setup for your space, whether you’re recording at home or in a studio.
Do I need to use a professional studio?
Not necessarily. We can help you record from home with the right setup. However, if you’d like, you can also use our in-house professional podcast studio.
Will you help me come up with content ideas?
Yes. During your strategy session, we’ll help brainstorm and map out content ideas. Since you know your craft and audience best, your input is key, but we’ll guide you in shaping topics that resonate.
How long does it take to launch a podcast?
It depends on how quickly you can record your first episodes. With everything in place, we can launch a podcast in as little as 8 weeks.
Can you help with video podcasts or social clips?
Absolutely. We can produce video versions of your podcast as well as social media clips. Every plan includes one audiogram per episode, and you can add extra clips or video edits as needed.