A podcast for brands that want to understand how to enhance their messaging, engage audiences, reach new markets and grow their business through the power of podcasting.
Listen each fortnight as co-hosts Nick Schildberger and Nicole Goodman talk to industry leaders, discuss news, trends, technology and guide brands through this exciting growth medium.
Marvin Jacobs is the Creative Director of Airborne, the audio company behind The Journey, an outstanding, award-winning podcast from KLM Royal Dutch Airlines.
Chris Ashmore asks Marvin about the idea behind The Journey, the process of extracting and distilling incredible stories and whether the podcast met expectations.
Since its launch in 2017, Kellie Riordan has been instrumental with the ABC’s Audio Studios, a one-stop shop at the Australian public broadcaster to create new on-demand and linear audio shows.
Introducing Nicole Goodman, an Australian Podcast Awards winner, and BE’s newest producer. Nicole joins Nick and Chris to examine some of the winners of the latest podcast awards in Australia and overseas.
It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with the idea of producing a branded podcast.
Respected expert and commentator on the future of podcasting and radio, James Cridland, joins Nick and Chris to discuss current issues in the world of podcasting.
How does a podcast stand out from a crowd of 700,000 or so that now exist?
Don’t do what everyone else is doing: quality production and a narrative form of storytelling helps build engagement from the get-go, according to Steve Pratt co-founder of Pacific Content, producers of some of the world’s best-known branded podcasts.
An often misunderstood and neglected part of podcasting is audio quality. Your podcast now is competing with increasing numbers of professionally-made and commercial quality shows. Attitudes of “close enough” is “good enough” won’t cut it anymore.
More than half of Americans have now listened to a podcast, pushing the medium firmly into the mainstream, according to latest results of The Infinite Dial 2019 from Edison Research and Triton Digital.
With a network of more than 8,000 radio stations and media partners in the US, it made sense for Westwood One to expand its presence into the on-demand space.
As Spotify prepares to invest up to $500 million in podcasting acquisitions in 2019, it’s already shaping up to be huge year in podcasting. What does this all this mean for brands looking to invest in an audio strategy?
Do you blow through a straw in the shower? Do you chew cud like a cow? Do you regularly stretch your articulators? If you’re not sure what all this means, then it’s likely you’re not warming up your voice properly.
OzPod is an annual podcasting conference, bringing together the industry leaders in one place on one day to discuss all things podcasting. The ABC-organised event was held this year at Federation Square on October 17th.
A podcast produced in-house for a medical organisation has commanded a huge following and accolades since its debut in June 2015. Produced by Mic Cavazzini, Pomegranate Health is a podcast for the Royal Australasian College of Physicians, a member association representing 25,000 medical and trainee specialists in Australia and New Zealand.
Increasing numbers of thought leaders are using podcasts to engage more deeply with their audience and to help build their personal brand. In this episode, Chris Ashmore hears from six thought leaders about why they have chosen to podcast to grow their tribe.
What should a brand think about before starting a podcast? What are some good examples of branded podcasts? What’s the future of podcasting and what is a good audio strategy?
To help position himself as a leader in the field of customer experience, RateIt’s CEO Michael Momsen teams up with Wavelength Creative’s Adam Jaffrey to produce Customer Experience Leaders, a fortnightly podcast to unpack the best practices in customer service.
Loop11 is a company which offers tools to test your website’s usability and navigation functionality. With such a niche product, how does the team at Loop 11 manage to create a buzz around what it offers?
Phil Sylvester is a former TV producer and FM radio broadcaster, who has brought his talent and skills across to World Nomads to create the company’s podcast, World Nomads Podcast.
Fertility treatment specialists, Genea, took a punt commissioning a podcast series to inform its target market of young couples on the process of IVF treatment. Genea’s Head of Brand and Marketing, Nicole Papoutsis, explains why the gamble has paid off, as they company has noticed an increase in clients using its services since the podcast’s release.
A not-for-profit organisation has found that podcasting is a powerful way to spread its message with new audiences. Australian Prescriber Podcast is a new podcast to complement the journal of the same name.
One of the most effective tools to promote your brand is podcasting. In this special episode, we hear from some of the most respected voices in commercial podcasting.
Podcasting is proving to be a valuable tool to engage audiences on a much deeper level. Newspapers in particular are using podcasts to initiate a stronger conversation and explore issues in more depth than the written word.
Podcasting has come a long way in the last 12 months, as brands look to get involved by creating their own audio content or by advertising on existing podcasts.
Ex-ABC Producer Courtney Carthy took a plunge in the world of podcasting about 12 months ago when he started Nearly Media with fellow producer, Andy Bellairs.
Rob Walch is one of the world’s most influential people in podcasting. Rob manages the relations of 35,000+ podcast producers as VP of Podcaster Relations at Libsyn, the largest podcast hosting platform in the world.
Want to know how to get your podcast featured on a podcast app? What makes good podcast cover art? How does a podcast get into the trending chart?
There’s little doubt significant changes in podcasting have been made in the 12 months since the ABC’s inaugural podcasting conference. Held at the ABC’s Ultimo HQ in Sydney, OzPod 2017 brought speakers and podcasters from across the country and overseas to meet and learn from each other on the latest trends in the industry.
Podcasting isn’t merely a matter of uploading audio content and then waiting for crowds to tune in. An amplification strategy is at least as important as the story you wish to tell.
Content marketing is a long-term strategy to build credibility, awareness and trust, says former Fairfax journalist, Peter Gearin who founded online branded content magazine, Brand Tales.
Since Thomas Edison’s invention of the incandescent light, GE has always been a trailblazer of innovation. To amplify its vision of being the world’s digital industrial leader, it has embraced new platforms like podcasting to spread the message.
Veteran radio broadcaster Kevin Turner combined his love of radio with his passion for real estate to create two successful podcasts, Real Estate Talk and Real Estate Uncut.
If you’re looking to build better brand engagement and brand awareness, podcasting might just be the medium to do that. That’s according to Josh Butt, executive producer of ‘Modern Babies’.
Online marketplaces and digital platforms are ideal candidates for podcasting as it personalises their brands and allows for a deeper connection with consumers. Digital strategist, Bec Kempster, discusses some of the ways online marketplaces and communities can use podcasting, what brands are doing it well and how podcasting differs from other forms of communication, like video.
With more than 18 weekly podcasts and close to 20 million downloads, Mamamia is the world’s largest women’s podcast network. Kylie Rogers, Managing Director of Mamamia Women’s Network, explains why the company has embraced podcasting, and how it’s been instrumental to Mamamia’s extraordinary growth in recent years.
Podcasting is a lean-in experience. Listeners are strongly engaged with their favourite podcasts – and that makes podcasting different from radio, says Omny Studio CEO, Sharon Taylor.
Audiobooks – close cousins to podcasts – are exploding in popularity thanks to the advances of mobile technology, increased production quality, and the voices of well-known actors.
The opportunity for brands and advertisers in the podcasting space is very healthy as Australian audiences become increasingly aware of the new medium. We speak with Corey Layton of Whooshkaa, who’s very upbeat about the industry and how companies can be creative in conversing with new and existing markets.
If you’re not already famous, forget the third-party advertising route to making money. We interview Aussie podcasters who through trial and error have separately landed on a successful business model.
With more than 60 million regular podcast listeners and around $200 million in projected annual revenue, the podcasting wave in the United States continues to gain momentum.
What is podcasting and why is it becoming such a powerful new medium? What makes a good podcast and how does it help brands engage with an audience?
If it's time for your organisation to find its voice, let's talk.
SoundCartel is Australia’s longest-running audio content and podcast production agency, trusted by Australia’s leading brands to find their voice and amplify their message.
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