A podcast for brands that want to understand how to enhance their messaging, engage audiences, reach new markets and grow their business through the power of podcasting.
Listen each fortnight as co-hosts Nick Schildberger and Nicole Goodman talk to industry leaders, discuss news, trends, technology and guide brands through this exciting growth medium.
Phil Sylvester is a former TV producer and FM radio broadcaster, who has brought his talent and skills across to World Nomads to create the company’s podcast, World Nomads Podcast.
Fertility treatment specialists, Genea, took a punt commissioning a podcast series to inform its target market of young couples on the process of IVF treatment. Genea’s Head of Brand and Marketing, Nicole Papoutsis, explains why the gamble has paid off, as they company has noticed an increase in clients using its services since the podcast’s release.
A not-for-profit organisation has found that podcasting is a powerful way to spread its message with new audiences. Australian Prescriber Podcast is a new podcast to complement the journal of the same name.
One of the most effective tools to promote your brand is podcasting. In this special episode we hear from some of the most respected voices in commercial podcasting.
Podcasting is proving to be a valuable tool to engage audiences on a much deeper level. Newspapers in particular are using podcasts to initiate a stronger conversation and explore issues in more depth than the written word.
Podcasting has come a long way in the last 12 months, as brands look to get involved by creating their own audio content or by advertising on existing podcasts.
Ex-ABC Producer Courtney Carthy took a plunge in the world of podcasting about 12 months ago when he started Nearly Media with fellow producer, Andy Bellairs.
Rob Walch is one of the world’s most influential people in podcasting. Rob manages the relations of 35,000+ podcast producers as VP of Podcaster Relations at Libsyn, the largest podcast hosting platform in the world.
Want to know how to get your podcast featured on a podcast app? What makes good podcast cover art? How does a podcast get into the trending chart?
There’s little doubt significant changes in podcasting have been made in the 12 months since the ABC’s inaugural podcasting conference. Held at the ABC’s Ultimo HQ in Sydney, OzPod 2017 brought speakers and podcasters from across the country and overseas to meet and learn from each other on the latest trends in the industry.
Podcasting isn’t merely a matter of uploading audio content and then waiting for crowds to tune in. An amplification strategy is at least as important as the story you wish to tell.
Content marketing is a long-term strategy to build credibility, awareness and trust, says former Fairfax journalist, Peter Gearin who founded online branded content magazine, Brand Tales.
Since Thomas Edison’s invention of the incandescent light, GE has always been a trailblazer of innovation. To amplify its vision of being the world’s digital industrial leader, it has embraced new platforms like podcasting to spread the message.
Veteran radio broadcaster Kevin Turner combined his love of radio with his passion for real estate to create two successful podcasts, Real Estate Talk and Real Estate Uncut.
If you’re looking to build better brand engagement and brand awareness, podcasting might just be the medium to do that. That’s according to Josh Butt, executive producer of ‘Modern Babies’.
Online marketplaces and digital platforms are ideal candidates for podcasting as it personalises their brands and allows for a deeper connection with consumers. Digital strategist, Bec Kempster, discusses some of the ways online marketplaces and communities can use podcasting, what brands are doing it well and how podcasting differs from other forms of communication, like video.
With more than 18 weekly podcasts and close to 20 million downloads, Mamamia is the world’s largest women’s podcast network. Kylie Rogers, Managing Director of Mamamia Women’s Network, explains why the company has embraced podcasting, and how it’s been instrumental to Mamamia’s extraordinary growth in recent years.
Podcasting is a lean-in experience. Listeners are strongly engaged with their favourite podcasts – and that makes podcasting different from radio, says Omny Studio CEO, Sharon Taylor.
Audiobooks – close cousins to podcasts – are exploding in popularity thanks to the advances of mobile technology, increased production quality, and the voices of well-known actors.
The opportunity for brands and advertisers in the podcasting space is very healthy as Australian audiences become increasingly aware of the new medium. We speak with Corey Layton of Whooshkaa, who’s very upbeat about the industry and how companies can be creative in conversing with new and existing markets.
If you’re not already famous, forget the third-party advertising route to making money. We interview Aussie podcasters who through trial and error have separately landed on a successful business model.
With more than 60 million regular podcast listeners and around $200 million in projected annual revenue, the podcasting wave in the United States continues to gain momentum.
What is podcasting and why is it becoming such a powerful new medium? What makes a good podcast and how does it help brands engage with an audience?
If it's time for your organisation to find its voice, let's talk.
SoundCartel is Australia’s longest-running audio content and podcast production agency, trusted by Australia’s leading brands to find their voice and amplify their message.
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