People tend to have higher levels of trust in podcasts than in other digital mediums – great news for brands, but we wanted to dig a little deeper. Nic Newman is a Senior Research Associate at Reuters Institute for the Study of Journalism at Oxford University and the lead author of the Digital News Report – the most comprehensive annual, global study of news and media consumption, covering 46 countries. He talks about his findings to co-hosts Nick Schildberger and Nicole Goodman.
References:
News podcasting reports by Nic Newman
Daily News Podcasts: Building habit in the shadow of Coronavirus
