The last pandemic year has proved podcasting’s resilience, with Australia leapfrogging towards the US. The evidence is plain to see in the latest Infinite Dial Survey for Australia. Larry Rosin, President of Edison Research, talks to Nick Schildberger and Nicole Goodman about what the audio consumption numbers mean and if trends can be established in such uncertain times?
Reference:
The Infinite Dial, Australia 2021
https://www.edisonresearch.com/the-infinite-dial-2021-australia/