Adtech – does it make you excited? Nervous? Well instead, our guest Bryan Barletta, Founder of the Sounds Profitable newsletter and podcast, suggests brands get weird with it! Co-hosts, Nick Schildberger and Nicole Goodman chat to Bryan about his take on this niche and very creative area of podcasting. In simple terms, he reveals what we need to know and its hidden value to podcast creators. But first, Nick and Nic reveal highlights from the latest podcasting listenership statistics, released in The Infinite Dial 2021 from Edison Research and Triton Digital.