OUR PODCAST PRODUCTION PROCESS

A winning formula for podcasting success

We work closely with you at each step of the process to ensure the podcast is delivered on time and at the highest quality.

1

Plan

Strategy Development

We work with you to develop a detailed audio strategy, including items such as:

  • The purpose of your podcast, the problem it’s solving, the ‘Why?’
  • Your primary and halo audiences
  • Key messages and frequency of communication
  • Establish the tone and voice of your brand
  • Appropriate distribution channels
  • Sponsor or partnership opportunities
  • Developing and growing an engaged audience

2

CREATE

Pre-Production

To position you as leaders in your space, our experienced producers:

  • Conduct extensive research
  • Source professional talent
  • Prepare interviewees
  • Write questions and developing scripts
  • Schedule interviews and recording sessions
  • Source and audition music

Production

Production centres around the recording process. Our in-house podcast production studio includes state-of-the-art recording equipment and access to facilities, including: 

  • ProTools HDX Audio System and C24 Control Surface
  • Access to ABC recording studios in capital cities and regional centres across Australia
  • Recording on location with portable equipment
  • Recording digitally with guests anywhere in the world

Post-Production

We produce all audio content to industry standard, aiming for the highest-quality audio production possible. Podcast producers and sound engineers undertake: 

  • Content editing and additional script writing
  • Digital editing and ‘cleaning’ of all audio
  • Noise reduction, equalisation (EQ) and compression
  • Adding appropriate sound design, sound effects and music
  • Mixing and mastering

3

GROW

Distribution

To ensure your podcast reaches its intended audience, we:

  • Set up a hosting platform
  • Write ‘show descriptions’ to accompany each episode
  • Upload episodes, artwork and other metadata to the hosting platform
  • Ensure publication across podcast apps like Apple Podcasts, Spotify, Google Podcasts, etc.
  • Provide episode embed links for publication on your website
  • Promote your content to our social media and email networks

Marketing and Amplification

We help you find and grow an audience of engaged and passionate listeners by:

  • Providing strategic marketing sessions and advice
  • Producing marketing resources
  • Calling on relationships with podcast app curation teams
  • Providing advice on how to make the best use of owned media channels
  • Identifying any appropriate paid marketing opportunities

4

Review

Analytics

Podcast performance tracking has improved markedly, so we can measure and report:

  • Number and location of listeners
  • Subscriber numbers
  • Consumption data and listener habits, i.e. where they stop listening within episodes or at time of day
  • Listener attribution, where the listener has come and where they go to after listening