A podcast produced in-house for a medical organisation has commanded a huge following and accolades since its debut in June 2015. Produced by Mic Cavazzini, Pomegranate Health is a podcast for the Royal Australasian College of Physicians, a member association representing 25,000 medical and trainee specialists in Australia and New Zealand.
The podcast won the Career and Industry category at the 2018 Australian Podcast Awards, and its production quality has been compared with Radiotopia and NPR. Mic explains why podcasting is particularly beneficial for a member association to engage with its members and as a convenient channel for continuing professional development.
Royal Australasian College of Physicians