In our first episode of Podcasting Essentials season 4, Andrew Davies, Digital and Engagement Editor at ABC Audio Studios, chats with Nick Schildberger and Nicole Goodman about podcast promotion, discoverability and his topic of passion – podcast descriptions and titles. We should all share in his passion because, at 71%, it’s the main reason listeners choose to listen to new podcasts!
- The Art and Science of Podcast Show Descriptions
- “71% of listeners are motivated to try a new podcast by the episode description and headline.”
ABC Audience Data and Insights, 2019, ‘Why do people like to listen to podcasts?’