How Mamamia has become the largest women’s podcasting network
Mamamia’s growth in recent years has been nothing short of extraordinary. Since early 2014 to today, staff has increased from 30 to 100 full time employees.
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Why brands are taking notice of podcasting to engage with audiences
With so much information bombarding consumers online, how does a brand compete for attention and truly engage an audience?
Some companies have discovered the power and intimacy of audio content, particularly podcasts, to connect directly with the listener and leveraging the trust-factor of the host in the process.
