What if your association’s podcast became a resource members actively looked forward to, rather than just another place to hear organisational updates?
For professional associations, industry bodies and member organisations, podcasting offers an opportunity to create something much more valuable than an audio version of the latest newsletter.
Should every podcast be on YouTube?
It is an increasingly common question for businesses, organisations and professional brands considering starting a podcast. With YouTube becoming an important destination for podcast discovery and consumption, adding cameras can seem like an obvious next step.
For many Australians, superannuation is simultaneously one of their most important financial assets and something they would rather not think about.
Retirement can feel decades away.
If your Australian business is spending more time thinking about how to reach the right people, you are not alone.
Social feeds are crowded. Paid advertising is increasingly competitive.
If you are building a startup, you have probably thought about how hard it is to get people to trust a new brand.
You might have a great product.
If you’re part of a member association, industry body, or not-for-profit, you’ve probably asked yourself this:
“Should we start a podcast… and would anyone actually listen?”
Yes, launching or even growing a podcast can be a lot of work.
From planning episodes to booking guests and managing the recording, it’s easy to feel overwhelmed.
Starting a podcast is one of the smartest moves you can make.
However, publishing episodes alone won’t automatically grow your authority or turn listeners into clients.