A podcast is only as good as the content that’s in it. Sounds obvious, right? Well, if yours – like the vast majority – is an interview-style podcast, the content rests almost entirely on the shoulders of your guest and what they have to say.
We’ve always prided ourselves on the audio quality of our podcasts and business programs. So much so, that over the years we’ve continued to invest in top-end microphones, recording/editing equipment, and our own tailor-built state-of-the-art studio.
SoundCartel’s executive producer, Heather Dawson, has built a career producing interview-style shows for the ABC, BBC, Hong Kong Television Radio and audio programs, like Business Essentials.
Australia’s national broadcaster has been leading the way in the quality and variety of podcasts. We speak with the head of ABC’s Audio Studios, Kellie Riordan, who was pivotal in creating a new dedicated team with an audio-first strategy in content creation.
Is Hackable? the benchmark quality of a branded podcast?
Hackable? is a branded podcast for software security company, McAfee. With three seasons under its belt, it is in the top 1% of all downloaded podcasts on Apple Podcasts.
Peter Letts is SoundCartel’s Head of Audio, with more than 20 years producing world-class audio content for Australia’s best-known brands. And that experience increasingly means podcasts – Peter is most likely Australia’s most experienced podcast editor.
Be careful of the music you use in podcasts. The laws protect artists and you’re mostly in breach of copyright laws if you use commercial music.
I don’t watch a heck of a lot of television these days, especially the free-to-air stuff. Like a lot more Australians, I’m more into on-demand series from Netflix, Stan or Apple TV.
If it's time for your organisation to find its voice, let's talk.
SoundCartel is Australia’s longest-running audio content and podcast production agency, trusted by Australia’s leading brands to find their voice and amplify their message.
106/12 Cato Street
Hawthorn East
Victoria Australia 3123
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