Does podcast cover art actually matter? YES!
Your podcast’s cover art is more than decoration; it’s your visual handshake with a would-be listener.
With over 5 million podcasts out there nowadays, your artwork needs to grab attention fast.
You’ve got insight. Authority. A perspective worth sharing. You’ve built a career or business on expertise, and now you want to reach more people, grow your thought leadership, and turn your ideas into impact.
With more than 540 million listeners worldwide, podcasting continues its ever-increasing popularity as a medium for sharing stories, insights, and expertise. In fact, according to Edison Research, 48% of Australians aged 12 and older have listened to a podcast, a 20% increase over the previous two years.
Andrew Denton’s insights into the art of interviewing are as relevant in 2025 as ever. His approach to preparation, connection, and performance provides invaluable lessons for podcasters looking to elevate their craft.
A podcast is only as good as the content that’s in it. Sounds obvious, right? Well, if yours – like the vast majority – is an interview-style podcast, the content rests almost entirely on the shoulders of your guest and what they have to say.
Are you thinking about starting a podcast but not sure where to begin?
You’re not alone. With more businesses, brands, and creators launching podcasts than ever in 2026, it can feel overwhelming to know what actually matters.
Is remote recording possible?
We’ve always prided ourselves on delivering podcasts and business programs that sound incredible.
Over the years, we’ve continually invested in the best microphones, recording and editing equipment, and even our own tailor-built, state-of-the-art studio.
SoundCartel’s executive producer, Heather Dawson, has built a career producing interview-style shows for the ABC, BBC, Hong Kong Television Radio and audio programs, like Business Essentials.