S3E7 Podcast marketing genius: Carolyn Walker on the creation of Hackable? for McAfee

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It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with the idea of producing a branded podcast. The leap of faith has paid off big time – McAfee’s podcast, Hackable?, today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded.

This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand’s message and some tips on promoting a podcast.