S1E8 Why podcasting is powerful for online communities; Podcasting is a long-term game

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Online marketplaces and digital platforms are ideal candidates for podcasting as it personalises their brands and allows for a deeper connection with consumers. Digital strategist, Bec Kempster, discusses some of the ways online marketplaces and communities can use podcasting, what brands are doing it well and how podcasting differs from other forms of communication, like video.

Also, we hear from Sarah Mitchell, Director of Content Strategy at Lush Digital Media, who was sceptical of podcasting at first, but now is firmly converted to its unique way of connecting with audiences. Sarah insists it’s important to be resilient – don’t worry about small numbers in the beginning because it takes time to build an audience.

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