Due to its low barrier to entry, a successful podcast might seem easy to create. But for businesses developing a consumer-facing podcast or for internal purposes, the stakes are higher. Like all content, a podcast is a reflection of your brand and with listenership growing every day, a savvy podcast audience is expecting a quality experience.
SoundCartel’s own Head of Audio, Pete Letts joins Nick Schildberger and Nicole Goodman to take a peek behind the curtain of branded podcast production and discuss the best approach for brands.
Nick and Nicole also discuss the latest news that podcasting is eating into our music listening time and why internal podcasts for brands are a win-win.
Reference
- Podcasts Leapfrog Music Collections, eyes scripted content
- How Private Podcasts could change the way companies communicate with employees
- Branded podcasts it’s like talking to yourself only better
