S3E20 Podcast marketing advice from a network CMO

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There are many things that go into developing a successful podcast, essential however are building strong relationships, creating great content and developing stand-out marketing.

Who better to talk to about this than Chief Marketing Officer Pam Kramer who has just spent four years with Cadence 13 in the US. Along with her team, Pam launched over 40 new podcasts and generated over one billion downloads.

Nick and Nicole chat to Pam about her strategies for success, how brands should approach podcasting and her no-nonsense preference for host read versus baked-in ads.

Nick squared also discuss the dangers of brands hanging their hat on download numbers, the wave of content launching from TV streaming services and how it might affect podcasting.