It was decided that a podcast
was the perfect medium to reach this audience in a convenient and cost-effective manner. SoundCartel brought key personnel from several of the Regional Training Hubs together for a practical podcast strategy workshop and training session to create an editorial team that could curate content from all over Australia. SoundCartel records interviews with doctors, in remote and rural locations, to create relaxed conversational episodes telling the stories of doctors and their journeys to rural medicine. SoundCartel has guided the editorial team through the creation
of the Destination Medicine podcast
brand and the development of a dedicated website for the podcast.