As a major player in financial advisory services
to the medical profession, the Bongiorno National Network was keen to secure its position and continue to grow in this highly competitive market. At the same time, the Royal Australasian College of Surgeons (RACS) was looking to improve communication channels with its Fellows. By nature, the medical industry is conservative and cautious about who to trust. So how could the Bongiorno National Network and RACS overcome that trust barrier and build engagement?