Officeworks is a major office-supply and stationery chain, with 167 stores across Australia. A significant market for Officeworks is the small-to-medium (SME) business sector. Officeworks understands its audience incredibly well, so they know that running a business is a struggle. It’s why they developed WorkWise, a portal supporting businesses at each stage of their growth, with practical tools and information. In addition to the WorkWise website, the office supplies giant was looking for an interesting way to reach SMEs and encourage use of the portal.