How to Turn Your Podcast Listeners Into Clients
Starting a podcast is one of the smartest moves you can make.
However, publishing episodes alone won’t automatically grow your authority or turn listeners into clients.
Read More »
How to Launch a Successful Podcast That Grows Your Brand
Podcasting isn’t just another marketing channel. It’s a stage for ideas, a tool for influence, and one of the most powerful ways to connect with your audience on a deeper level.
Podcasting vs Blogging in 2026: 10 Reasons Audio Wins for Australian Brands
If you’re deciding between podcasting vs blogging in 2026, understanding the strategic differences is critical. While blogging remains SEO-friendly, podcasting is rapidly becoming the more powerful brand-building and audience engagement tool in Australia.
America’s largest radio network’s embrace of podcasting pays off – and it’s great for advertisers
Kelli Hurley is the driving force behind Westwood One‘s foray into podcasting. Already America’s largest audio broadcast network – with 245 million weekly listeners through 8,000 radio stations – it made sense to offer high-quality on-demand content.
Advertising in podcasting. It’s not working!
In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts. The research showed that 49.2% of the surveyed listeners skipped ads placed in podcasts “all the time” and 31.9% skipped them “most of the time”.
The minimalist approach to podcasting: make it easy for your listeners!
I don’t watch a heck of a lot of television these days, especially the free-to-air stuff. Like a lot more Australians, I’m more into on-demand series from Netflix, Stan or Apple TV.
Building your personal brand through podcasting: 6 thought leaders share their experiences
If you’re an individual who wants to be recognised as an authority in your field, and want your expertise to be sought after and rewarded*, what can you do?
How podcasting fits with your marketing strategy
Q&A with Janine Pares
How does podcasting, as a form of content marketing, help brands build deeper engagement and awareness in a saturated market? We ask one of Australia’s leaders in content marketing, Janine Pares, what makes podcasting special and how to tie it in with your overall marketing strategy.