Podcasting trends for business! with Jam Street Media’s Matty Staudt
BE's Chris Ashmore asks Matty about the trends in podcasting, and what business needs to know for a future of spoken-word audio content.
America’s largest radio network’s embrace of podcasting pays off – and it’s great for advertisers
Kelli Hurley is the driving force behind Westwood One's foray into podcasting. Already America's largest audio broadcast network – with 245 million weekly listeners through 8,000 radio stations – it…
Podcasting today is still like the early days of the internet
Do you remember those early internet days of the late '90s, when companies were scrambling to build their own websites? This was before Wordpress and Squarespace were on the scene.…
The future of podcasting starts now!
Despite it being around since 2004, it's now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy. That's according to Evo Terra, podcaster, broadcaster,…
Podcasts are great for niche audiences and that means they’re great for brands
As more Australians listen to podcasts, a greater number of companies are trying to figure out how to get involved with this new medium. First, we should understand why people listen…
Branded Podcast Case Study: Genea’s Modern Babies
Genea is a leading fertility treatment organisation, with clinics all over Australia. Its branded podcast, Modern Babies, has received significant media coverage. The Challenge Genea has always used a breadth…
Open for Business: A Great Example of a Branded Podcast
You can’t force someone to listen to a branded podcast — you’ve gotta make it good enough for people to come. And that’s what Gimlet Media has done with its…
How Mamamia has become the largest women’s podcasting network
Mamamia’s growth in recent years has been nothing short of extraordinary. Since early 2014 to today, staff has increased from 30 to 100 full time employees. And that rise has…
Why brands are taking notice of podcasting to engage with audiences
With so much information bombarding consumers online, how does a brand compete for attention and truly engage an audience? Some companies have discovered the power and intimacy of audio content,…
