Why Your Business Needs A Branded Podcast in 2022
The term ‘Branded Podcast’ has a spotty reputation in some podcasting circles – ‘large corporates destroying the fabric of indie podcasting creativity.’ But not all branded audio has to be evil!
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Podcasting trends for business! with Jam Street Media’s Matty Staudt
Former VP of Podcast Programming at iHeart Radio, Matty Staudt now creates branded podcasts with his podcast company, Jam Street Media.
Chris Ashmore asks Matty about the trends in podcasting, and what business needs to know for a future of spoken-word audio content.
America’s largest radio network’s embrace of podcasting pays off – and it’s great for advertisers
Kelli Hurley is the driving force behind Westwood One‘s foray into podcasting. Already America’s largest audio broadcast network – with 245 million weekly listeners through 8,000 radio stations – it made sense to offer high-quality on-demand content.
Podcasting today is still like the early days of the internet
Do you remember those early internet days of the late ’90s, when companies were scrambling to build their own websites?
This was before WordPress and Squarespace were on the scene.
The future of podcasting starts now!
Despite it being around since 2004, it’s now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy.
That’s according to Evo Terra, podcaster, broadcaster, consultant, and co-author of the original Podcasting for Dummies.
Podcasts are great for niche audiences and that means they’re great for brands
As more Australians listen to podcasts, a greater number of companies are trying to figure out how to get involved with this new medium.
First, we should understand why people listen to on-demand audio content.
Branded Podcast Case Study: Genea’s Modern Babies
Genea is a leading fertility treatment organisation, with clinics all over Australia. Its branded podcast, Modern Babies, has received significant media coverage.
The Challenge
Genea has always used a breadth of different marketing channels to promote its brand.
Open for Business: A Great Example of a Branded Podcast
You can’t force someone to listen to a branded podcast — you’ve gotta make it good enough for people to come.
And that’s what Gimlet Media has done with its branded podcast for eBay, Open for Business — a podcast on building a business from the ground up.
