Former VP of Podcast Programming at iHeart Radio, Matty Staudt now creates branded podcasts with his podcast company, Jam Street Media.
Chris Ashmore asks Matty about the trends in podcasting, and what business needs to know for a future of spoken-word audio content.
Kelli Hurley is the driving force behind Westwood One‘s foray into podcasting. Already America’s largest audio broadcast network – with 245 million weekly listeners through 8,000 radio stations – it made sense to offer high-quality on-demand content.
Do you remember those early internet days of the late ’90s, when companies were scrambling to build their own websites?
This was before WordPress and Squarespace were on the scene.
Despite it being around since 2004, it’s now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy.
That’s according to Evo Terra, podcaster, broadcaster, consultant, and co-author of the original Podcasting for Dummies.
As more Australians listen to podcasts, a greater number of companies are trying to figure out how to get involved with this new medium.
First, we should understand why people listen to on-demand audio content.
Genea is a leading fertility treatment organisation, with clinics all over Australia. Its branded podcast, Modern Babies, has received significant media coverage.
Genea has always used a breadth of different marketing channels to promote its brand.
You can’t force someone to listen to a branded podcast — you’ve gotta make it good enough for people to come.