Content marketing is a long-term strategy to build credibility, awareness and trust, says former Fairfax journalist, Peter Gearin who founded online branded content magazine, Brand Tales. As a form of content marketing, Peter says, podcasting is uniquely placed to provide the real ‘voice’ of a company and engage more sincerely with an audience. Peter provides examples of companies which are doing content marketing well, by being clear on what they want to achieve with their overall business strategies.
Presenters Nick Schildberger and Chris Ashmore are joined this episode by Heather Dawson.
Brand Tales – Australia’s branded content magazine