Podcasting isn’t merely a matter of uploading audio content and then waiting for crowds to tune in. An amplification strategy is at least as important as the story you wish to tell. Fundamentally, a podcast should tie-in with your overall business goals. Those are the lessons Andrew Sidwell offers from his current role as National Content Solutions Manager at Macquarie Media.
Macquarie has produced several branded podcasts, including Decoding Genius for GE and The Road Next Travelled for Colonial First State. Andrew provides his thoughts on why podcasting is an attractive medium for companies to engage effectively with audiences.
Presented by Nick Schildberger and Chris Ashmore.
The Road Next Travelled