S1E18 The strength of podcast advertising and sponsorship

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Podcasting has come a long way in the last 12 months, as brands look to get involved by creating their own audio content or by advertising on existing podcasts. Andy Hayes saw an opportunity to match advertisers with podcasts when he co-founded Placard Media this year. Andy explains why a host-read ad is the most effective way to promote a product in a podcast. And he is a champion of branded podcasts which can provide useful information to an eager audience.

Presented by Nick Schildberger and Chris Ashmore.