Podcasting is a lean-in experience. Listeners are strongly engaged with their favourite podcasts – and that makes podcasting different from radio, says Omny Studio CEO, Sharon Taylor. This engagement can provide unique opportunities for brands to be involved, so long as it’s done properly. Sharon offers her ideas on how to incorporate ads into podcasts. And, we discuss Apple’s dominance in the world of podcasting, as Sharon explains how to get into Apple’s New and Noteworthy section.
Also, we speak with Dave Gertler, founder of the Castaway Awards, Australia’s first podcast industry awards. He says the strength of the awards is about inclusion, allowing both amateur podcasters and major media companies alike to be nominated. Dave discusses the strength of the Australian podcasting industry and his expectations for the future.