S4 E16 Podcast trends, secure distribution and how to best analyse analytics

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While the counting of votes is taking place in the US, Nicole Goodman starts this episode with a look at how the Trump and Biden campaigns used podcasting to get their respective messages out. She also reveals some new research on the power of host-read ads.

Then Omny Studio’s Managing Director, Sharon Taylor chats to Nick Schildberger about the podcasting trends of 2020 and what lies ahead. She also explains secure distribution and helps us better understand podcast analytics.

References

Find out more about How have the presidential candidates’ used podcast advertising in the election? and how Host read ads pack a brand recall punch

 

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