S4 E22 Summer Series: Why a podcast? Magellan’s perspective

https://omny.fm/shows/podcasting-essentials/s4e22-summer-series-why-a-podcast-magellan-s-persp

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SUMMER SERIES: If you’re heading into the new year trying to make a case for a podcast for your business or brand, take a listen to what the Head of Marketing at Magellan Asset Management had to say about her experience.

It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from the brand itself. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called, ‘In the Know’. The first few episodes have gone gangbusters.

Lucy chats with Nick Schildberger and Nicole Goodman about why Magellan decided to launch a podcast, how they go about producing it in partnership with SoundCartel and the results they’re achieving – making Magellan’s first foray into podcasting, a huge success.

Reference

In The Know‘ Podcast – Magellan Asset Management

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