We were looking for an audio agency with an in-house studio that could produce a podcast to the standard of all our REA comms. It’s a seamless process at SoundCartel and we couldn’t be happier with the quality of our OFF-THE-PLAN podcast. We were amazed at how quick and easy the process actually is to launch a podcast, and our audience has responded really positively.
Podcasting for brands
Professional podcasting,
tailored for business impact
SoundCartel’s high-end podcasting solution is designed for businesses, agencies, and brand-led organisations that want to create standout branded podcasts. With support from experienced podcast producers and audio engineers, we guide you from strategy through to post-production and distribution, ensuring your podcast is polished, effective, and positioned for real growth.
Our work speaks for itself
We partner with brands to build polished podcasts that cut through
Do you want to stand out, and scale your impact? You need a podcast strategy.
High-quality podcasts are one of the few mediums that actually build trust and brand loyalty.
However, with more than 4 million podcasts available worldwide, creating a podcast that cuts through the noise is not just about grabbing a mic and hitting record.
Your audience is busy, and their time is valuable.
To earn their attention, you need to create content that’s interesting, educational, thoughtful and engaging.
It needs to reflect your brand voice and deliver value consistently.
That means going beyond the basics.
You don’t need another generic podcast that fades into the feed.
You need a strategically planned, professionally produced, and expertly distributed show that grows with your brand.
That’s what we do.
From concept to production to amplification, we take care of every step, so you can focus on telling great stories that resonate.
Let’s create a show people want to subscribe to.
1
Plan
Strategy & Positioning
Strategic podcast planning for brand alignment and listener impact.
Before recording even begins, we work closely with your team to create a tailored podcast strategy that aligns with your business goals and marketing objectives. This foundational step ensures every episode delivers value to your target audience while reinforcing your brand identity.
We’ll help you define:
- The purpose of your podcast and the problem it solves
- Your primary and secondary (halo) audiences
- Your key messages and content pillars
- Tone of voice and brand personality
- Guest and host sourcing and training
- Distribution channels and syndication platforms
- Sponsorship or partnership potential
- How to build and retain an engaged podcast audience
2
Create
Production & Content Development
End-to-end podcast production handled by experts.
Our Melbourne-based podcast studio is equipped with top-tier recording gear and editing software, delivering industry-standard results. From guest sourcing to scripting, our production team ensures your podcast sounds exceptional and stays on-brand.
PRE-PRODUCTION
- Guest research and scheduling
- Professional voice talent sourcing
- Interviewee preparation
- Episode scripting and question development
- Music sourcing and intro/outro planning
PRODUCTION
- Studio recordings using ProTools HDX system
- Access to ABC recording studios across Australia
- On-location recordings and remote digital sessions
- Full technical support and producer presence during recordings
POST-PRODUCTION
- Professional audio editing and engineering
- Audio clean-up (noise reduction, EQ, compression)
- Sound design, music and effects
- Mixing and mastering for podcast platforms
3
Grow
Distribution & Marketing
Get your podcast heard by the right audience.
Once your podcast is produced, we help you launch and grow it effectively. From podcast hosting setup to multi-channel promotion, we make sure your podcast is optimised for visibility, discoverability, and sustained growth.
Distribution Includes:
- Hosting setup and show metadata management
- Uploading episodes, show notes, and artwork
- Submission to Apple Podcasts, Spotify & more
- Providing embed codes for your website or blog
- Promotional asset creation
- Access to our podcast network and social media promotion
- Guidance on newsletter and owned media amplification
- Podcast curation opportunities with listening platforms
- Strategic insights into paid podcast marketing to grow an audience
4
Review
Analytics & Insights
Measure what matters.
We provide data-driven insights to help you refine your content and prove podcast ROI. Our analytics reporting tools give visibility into listener behaviour, episode performance, and growth opportunities.
Analytics Reporting Covers:
- Total listeners and geographic location
- Subscriber counts and platform performance
- Listener habits and episode drop-off points
- Attribution data where listeners come from and go next
What our customers are saying
Lucy Hammond
realestate.com.au
SoundCartel helped put ‘Post Op Podcast’ and the Bongiorno Group directly in front of our audience and created opportunities with the Royal Australasian College of Surgeons that we wouldn’t have otherwise had.
Tony Bongiorno
Founding Partner
The Bongiorno Group
The Bongiorno Group
We set SoundCartel an ambitious launch goal, which to our delight they achieved! We’ve felt supported at every step of the podcasting journey and are thrilled with the results from our ‘In The Know’ podcast.
Lucy Briggs
Head of MarketingMagellan Financial Group
From inception to launch, SoundCartel has been with Reason Studios on the journey to produce the Sound Minds podcast. As a music company, we know the power of audio better than most, but we were new to podcasting and needed to find the perfect partners to make our visions a reality. We felt supported every step of the way by the SoundCartel team and Nicole Goodman went above and beyond to make this podcast a complete success. From conceptualising, troubleshooting and answering questions, nothing was ever too much trouble. I’d highly recommend getting SoundCartel onboard your next podcasting project.
Grace McCallum
Creative Communications ManagerReason Studios
I have been very pleased to work with SoundCartel. We’ve made the start of a very wonderful and successful podcast which is already receiving very positive feedback from listeners. Their writing and editing through to production and distribution is a of a very high level. I trust them implicitly and know that the quality is of international standards, and is by far the best work I’ve found in Australia.
Rachel Sirr
Communication ManagerThe Winston Churchill Memorial Trust
We knew that producing a podcast was no easy task and we didn’t want a quick win. SoundCartel has been instrumental in setting us up for success with a high-quality production that is aligned to Berry Street’s strategy and designed to resonate with listeners. We’ve worked together every step of the way from strategy through to execution and are delighted with the results so far.
Nicola Roberts
Head of Marketing and FundraisingBerry Street
The team at SoundCartel have been great partners on the journey to deliver Subaru’s Great Australian Detour Kids’ Cast. They shared our passion to deliver this project from the briefing stage and have provided expertise, support and guidance throughout the development, production and post-production process. With Nicole’s great work and patience through script development, her sourcing of excellent guest interviews, and then the application of Pete’s insightful and playful treatment of music and sound FX, we are delighted with the content and quality of the results.
Trent Whitechurch
National Marketing ManagerSubaru Australia
FAQ’s about podcasting for brands
How long will it take to launch my podcast?
Timelines vary, but a good rule of thumb is 10–12 weeks from your initial strategy session. This allows us to carefully plan, produce, and position your show for long-term success. While we’ve launched podcasts in as little as 12 days, the best results come when there’s enough time to focus on quality production, brand alignment, and a thoughtful distribution strategy.
What’s included in your service?
Our end-to-end service covers everything you need to create a professional, impactful podcast. From strategy, through all stages of production (pre-production, recording and post-production), to distribution and growing an audience with using target podcast marketing and amplification strategies.
Do we need to buy equipment?
Not necessarily. Our Melbourne in-house studio is fully equipped with industry-standard recording gear to capture both audio and video. If you prefer to record remotely, we’ll guide you in choosing the right setup for your space. Or we can come to you and record on location.
Do I have to appear on every episode?
Not if you don’t want to. We can support different formats: host-led, guest-driven, narrative storytelling, or even using a professional host to represent your brand.
Who owns the IP of our podcast and content?
You retain full ownership of your brand, recordings, and RSS feed. Everything we produce for you is yours.
How will people find my podcast once it’s live?
Your podcast will be distributed across major platforms such as Spotify, Apple Podcasts and YouTube. We’ll also provide promotional assets, social media support, newsletter guidance, and access to podcast curation opportunities, ensuring your show reaches the right audience and grows over time.
Can you help us with guests?
Yes. From sourcing and preparing guests to scripting support, our team makes sure every episode features voices that align with your brand and engage your listeners.
What’s the ROI on podcasting?
Podcasting delivers both direct and indirect returns. While you may not always see immediate revenue, the true ROI often comes through brand authority, stronger client relationships, and long-term audience growth. A well-produced podcast can position your brand as a leader, generate qualified leads, and support your wider marketing strategy. Over time, this credibility and trust translate into measurable business outcomes.
