How to distribute global investment insights in a timely and convenient format?
In The Know
Magellan Financial Group
The Brief
As experts in global investing, Magellan Financial Group was seeking opportunities to increase the channels it uses to share timely, unique and thought-provoking insights to help investors make sense of the investment landscape. Magellan understands its audience has an appetite for longform conversations and value this analysis from Magellan.
The Approach
A monthly podcast using the expertise of Magellan’s Chairman and Chief Investment Officer, Hamish Douglass, to discuss macroeconomic and geopolitical issues, as well as analysis on sectors and stocks in global markets with experts in their field from around the world. SoundCartel assists in the remote recording process, scripting, editing and post-production of the podcast. SoundCartel also supports Magellan’s marketing team with advice and assistance with podcast distribution.
The RESULT
The ‘IN THE KNOW’ podcast has given Magellan a valuable and informative addition to their already rich suite of investor resources. The podcast has been extremely well received with download numbers placing it in the top 5% of all podcasts globally.
“We set SoundCartel an ambitious launch goal, which to our delight they achieved! We’ve felt supported at every step of the podcasting journey and are thrilled with the results from our ‘In The Know’ podcast.”
– Lucy Briggs, Head of Marketing, Magellan Financial Group
