SoundCartel, formerly BE Media Production, was established in 1984 by acclaimed journalist and broadcaster, the late Michael Schildberger who, together with the highly regarded economist Professor Neville Norman, had a vision to take high quality business information to a wider range of businesses.
This motivation prompted the production of the monthly Business Essentials audio series – the first subscription-based audio business magazine in the world, designed for small and medium-sized businesses. After a first attempt at offering the series in video, Michael and Neville quickly switched to audio after market demand indicated business people were on the move and needed a more convenient format for listening – such as in-car.
Across three decades our clients have included major banks, insurance groups, accounting firms, software companies, building contractors, mining companies, medical colleges and pharmacy groups. Today we continue to create first class audio and podcasts for the likes of Realestate.com.au, Melbourne Food & Wine Festival, Royal Australasian College of Surgeons and many more.
From Australia’s largest brands to the smallest of businesses, we’ve elevated their brand voice and shared their stories building new audiences and delighting existing ones.