Blogging has its place in the content world—it’s quick, SEO-friendly, and easily shareable. But podcasting has become a powerhouse in Australia, offering unique advantages that blogging simply can’t match.
While blogs, newsletters, and videos remain valuable, podcasts have carved out a distinct space in the Australian content ecosystem. Here are 10 reasons why podcasting is better than blogging in 2025:
1. It Amplifies Your Brand’s Unique Voice
In an overcrowded digital landscape, podcasts enable businesses to cut through, showcasing brand voice, tone, and storytelling in a very popular way. According to the 2043 Infinite Dial Australia report by Edison Research and Triton Digital, 48% of Australians aged 12+ have listened to a podcast in the last month, a 20% increase in podcast listenership over the last two years. Not surprising as listeners are drawn to hosts and brands they feel a connection with.
For example, Australian e-commerce platform Shopify’s Thank God It’s Monday podcast continues to resonate with entrepreneurs by blending pop culture, fast-paced stories, and witty charm. This approach reflects Shopify’s brand personality and builds a loyal Australian audience.
2. It Allows You to Connect on a More Personal Level
Podcasts create an intimate listening experience, often described as “a conversation in your ear.” In Australia, podcast listeners say they feel a personal connection to podcast hosts, with 62% following podcasters on social media, according to a 2024 Acast report. This connection is amplified by the authenticity of voice, which can convey emotions and nuances that text cannot.
Sarah Mitchell, Director of Content Strategy at Lush Digital Media, emphasizes this: “Podcasting allows your audience to feel like they know you. They hear your voice, your laughter, and your passion—it’s a level of intimacy that blogging can’t replicate.”
You can hear Sarah talk about her conversion to the power podcasts in her Podcasting Essentials’ interview – Why podcasting is powerful for online communities.
3. It Provides More Valuable Evergreen Content
“Podcasting is a great way to build a library of evergreen content that can be accessed or repurposed in future,” says digital marketing expert, Bec Kempster. She believes it’s a more valuable and trustworthy way of presenting information than blogging. “You’re often interviewing people in podcasts, getting expert opinions which are often credible when you’re listening to them as opposed to reading something on a blog.”
For instance, Australian fertility clinic Genea’s Modern Babies podcast continues to educate and inspire listeners with expert interviews on fertility treatments. These episodes remain accessible and valuable long after their initial release.
4. It Saves Time
In 2025, time is more precious than ever and podcasts fit seamlessly into our busy lifestyles. According to the 2024 Infinite Dial Australia report, 49% of Australians multitask while listening to podcasts, so while walking the dog, at the gym, on public transport, etc.
5. You Can Multitask
One of podcasting’s biggest advantages is its flexibility. A 2023 study by Spotify found that 69% of Australian listeners consume podcasts while doing other activities, such as commuting, exercising, or cooking. This multitasking capability makes podcasts more accessible than blogs, which require undivided attention.
Gary Vaynerchuk’s insights on the power of audio remain relevant: “Audio is the most scalable and intimate medium. It’s the only content you can consume while doing something else.”
6. Podcasts Are Perfect for Long-Form Content
Long-form content is thriving in the podcasting world. While attention spans for written content continue to shrink The average weekly commute in Australia is approximately 54 minutes per journey, according to Drive.com.au. More than 50% of podcast episodes are between 20-60min, so with six million weekly podcast listeners in Australia who consume 6+ hours a week of podcasts, a 30-minute podcast would be an ideal length for those commuting to or from work.
7. It Helps Build Your Network
Podcasting opens doors to networking opportunities. Inviting industry leaders as guests not only enriches your content but also strengthens your professional relationships. Furthermore, it indicates to the market that you have a strong network within the space.
8. It Helps Improve Communication
Regular podcasting improves your communication skills. Speaking on a podcast forces you to articulate ideas clearly and concisely, a skill that translates well into other areas of business.
At first, it can be daunting with thoughts like; How am I going to sound? Why did I say that? Why didn’t I say this? But with regular contributions and listening back to hear yourself, you can build your confidence. It’s also an effective skill set to have when it comes to storytelling, a very important part of selling your brand
9. You Can Repurpose Your Audio Content
While there are many tools to help repurpose audio content, it can still be a time-consuming exercise. From transcribing audio to turning audio into blogs, social media posts, or even video content. It provides a wealth of content and means getting even more bang for your buck. A 2024 study by HubSpot found that
According to research by HubSpot, 60% of marketers find that repurposed content generates more leads than original content.
10. Smart Speakers and AI Are Driving Podcast Growth in Australia
The rise of smart speakers and AI-powered assistants has boosted podcast consumption in Australia. In 2024, 34% of Australian households owned a smart speaker, according to the 2024 Infinite Dial Australia report. With voice commands, listeners can instantly access their favorite podcasts, making audio content more convenient than ever.
The Bottom Line
Podcasting has proven that it’s not just a trend—it’s a powerful medium that continues its extraordinary growth in Australia. With over 9.8 million monthly podcast listeners in 2024 (Australian Podcast Report), the opportunities for brands and creators are immense. While blogging remains a valuable tool, podcasting offers unique advantages that can’t be ignored. Whether you’re looking to build deeper connections, save time, or explore long-form content, podcasting is the way forward in 2023 and beyond.
