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Read more about the article Advertising in podcasting. It’s not working!

Advertising in podcasting. It’s not working!

  • Post author:Chris Ashmore
  • Post published:November 7, 2018
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In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts.  The research showed that 49.2% of the surveyed listeners skipped ads placed in…

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Read more about the article Building your personal brand through podcasting: 6 thought leaders share their experiences

Building your personal brand through podcasting: 6 thought leaders share their experiences

  • Post author:Chris Ashmore
  • Post published:August 21, 2018
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If you're an individual who wants to be recognised as an authority in your field, and want your expertise to be sought after and rewarded*, what can you do? Obviously,…

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Read more about the article How podcasting fits with your marketing strategy

How podcasting fits with your marketing strategy

  • Post author:Chris Ashmore
  • Post published:August 6, 2018
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Q&A with Janine Pares How does podcasting, as a form of content marketing, help brands build deeper engagement and awareness in a saturated market? We ask one of Australia's leaders…

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Read more about the article The future of podcasting starts now!

The future of podcasting starts now!

  • Post author:Chris Ashmore
  • Post published:July 23, 2018
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Despite it being around since 2004, it's now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy. That's according to Evo Terra, podcaster, broadcaster,…

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Read more about the article Podcasts are great for niche audiences and that means they’re great for brands

Podcasts are great for niche audiences and that means they’re great for brands

  • Post author:SoundCartel
  • Post published:July 5, 2018
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As more Australians listen to podcasts, a greater number of companies are trying to figure out how to get involved with this new medium. First, we should understand why people listen…

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Podcasting for your business: what’s your goal?

  • Post author:SoundCartel
  • Post published:June 27, 2018
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"Discipline is the bridge between goals and accomplishment." – Jim Rohn Brands are embracing podcasting like never before. They understand they can engage more deeply with their audience, educate the…

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Read more about the article The content in your branded podcast – it’s not about you!

The content in your branded podcast – it’s not about you!

  • Post author:Chris Ashmore
  • Post published:May 17, 2018
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Kuuki yomenai is wonderful Japanese phrase which loosely translates to “cannot read the atmosphere”.* In a social or business context, it’s often attributed to Westerners who are unable to decipher…

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Read more about the article 10 reasons why podcasting is better than blogging

10 reasons why podcasting is better than blogging

  • Post author:Chris Ashmore
  • Post published:January 15, 2018
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Now, I know what you're going to say. There are benefits to blogging, which podcasting can't achieve. Blogging is easier and quicker to do, it has better SEO benefits, and…

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Read more about the article Getting discovered on a podcast app – an insider’s secret!

Getting discovered on a podcast app – an insider’s secret!

  • Post author:SoundCartel
  • Post published:November 9, 2017
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"That's the million-dollar question!" says Russell Ivanovic, founder and creator of Shifty Jelly and creator of Pocket Casts, one of the world's most popular podcast apps. The question is: how do…

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Read more about the article How podcasting can form a powerful content marketing strategy

How podcasting can form a powerful content marketing strategy

  • Post author:SoundCartel
  • Post published:August 29, 2017
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When it comes to content marketing, a lot of Australian businesses are wondering what the fuss is all about. But, for those businesses taking the plunge head first, the rewards…

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Read more about the article Build your brand authority by contributing content to a podcast

Build your brand authority by contributing content to a podcast

  • Post author:SoundCartel
  • Post published:July 27, 2017
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One of the best ways for a sponsor to get involved with a podcast is by contributing content aimed at its target market. It helps a brand build brand authority and…

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Read more about the article 3 tips on what makes a great podcast for capturing your audience’s attention

3 tips on what makes a great podcast for capturing your audience’s attention

  • Post author:SoundCartel
  • Post published:February 28, 2017
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To date, there are 350,000+ podcasts in the world. The average podcast listener listens to six a week — that’s right, six different podcasts! So, how do ensure your podcast…

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Read more about the article Audio listening more popular than ever according to Edison Research

Audio listening more popular than ever according to Edison Research

  • Post author:SoundCartel
  • Post published:January 28, 2017
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The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go. The…

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  • Why Podcast?
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