Advertising in podcasting. It’s not working!
In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts. The research showed that 49.2% of the surveyed listeners skipped ads placed in…
Building your personal brand through podcasting: 6 thought leaders share their experiences
If you're an individual who wants to be recognised as an authority in your field, and want your expertise to be sought after and rewarded*, what can you do? Obviously,…
How podcasting fits with your marketing strategy
Q&A with Janine Pares How does podcasting, as a form of content marketing, help brands build deeper engagement and awareness in a saturated market? We ask one of Australia's leaders…
The future of podcasting starts now!
Despite it being around since 2004, it's now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy. That's according to Evo Terra, podcaster, broadcaster,…
Podcasts are great for niche audiences and that means they’re great for brands
As more Australians listen to podcasts, a greater number of companies are trying to figure out how to get involved with this new medium. First, we should understand why people listen…
Podcasting for your business: what’s your goal?
"Discipline is the bridge between goals and accomplishment." – Jim Rohn Brands are embracing podcasting like never before. They understand they can engage more deeply with their audience, educate the…
The content in your branded podcast – it’s not about you!
Kuuki yomenai is wonderful Japanese phrase which loosely translates to “cannot read the atmosphere”.* In a social or business context, it’s often attributed to Westerners who are unable to decipher…
10 reasons why podcasting is better than blogging
Now, I know what you're going to say. There are benefits to blogging, which podcasting can't achieve. Blogging is easier and quicker to do, it has better SEO benefits, and…
Getting discovered on a podcast app – an insider’s secret!
"That's the million-dollar question!" says Russell Ivanovic, founder and creator of Shifty Jelly and creator of Pocket Casts, one of the world's most popular podcast apps. The question is: how do…
How podcasting can form a powerful content marketing strategy
When it comes to content marketing, a lot of Australian businesses are wondering what the fuss is all about. But, for those businesses taking the plunge head first, the rewards…
Build your brand authority by contributing content to a podcast
One of the best ways for a sponsor to get involved with a podcast is by contributing content aimed at its target market. It helps a brand build brand authority and…
3 tips on what makes a great podcast for capturing your audience’s attention
To date, there are 350,000+ podcasts in the world. The average podcast listener listens to six a week — that’s right, six different podcasts! So, how do ensure your podcast…
Audio listening more popular than ever according to Edison Research
The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go. The…
