In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts. The research showed that 49.2% of the surveyed listeners skipped ads placed in…
If you're an individual who wants to be recognised as an authority in your field, and want your expertise to be sought after and rewarded*, what can you do? Obviously,…
Q&A with Janine Pares How does podcasting, as a form of content marketing, help brands build deeper engagement and awareness in a saturated market? We ask one of Australia's leaders…
Despite it being around since 2004, it's now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy. That's according to Evo Terra, podcaster, broadcaster,…
As more Australians listen to podcasts, a greater number of companies are trying to figure out how to get involved with this new medium. First, we should understand why people listen…
"Discipline is the bridge between goals and accomplishment." – Jim Rohn Brands are embracing podcasting like never before. They understand they can engage more deeply with their audience, educate the…
Kuuki yomenai is wonderful Japanese phrase which loosely translates to “cannot read the atmosphere”.* In a social or business context, it’s often attributed to Westerners who are unable to decipher…
Now, I know what you're going to say. There are benefits to blogging, which podcasting can't achieve. Blogging is easier and quicker to do, it has better SEO benefits, and…
"That's the million-dollar question!" says Russell Ivanovic, founder and creator of Shifty Jelly and creator of Pocket Casts, one of the world's most popular podcast apps. The question is: how do…
When it comes to content marketing, a lot of Australian businesses are wondering what the fuss is all about. But, for those businesses taking the plunge head first, the rewards…
One of the best ways for a sponsor to get involved with a podcast is by contributing content aimed at its target market. It helps a brand build brand authority and…
To date, there are 350,000+ podcasts in the world. The average podcast listener listens to six a week — that’s right, six different podcasts! So, how do ensure your podcast…
The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go. The…
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