Content marketing

Building your personal brand through podcasting: 6 thought leaders share their experiences

If you’re an individual who wants to be recognised as an authority in your field, and want your expertise to be sought after and rewarded*, what can you do?

How podcasting fits with your marketing strategy

Q&A with Janine Pares

How does podcasting, as a form of content marketing, help brands build deeper engagement and awareness in a saturated market? We ask one of Australia’s leaders in content marketing, Janine Pares, what makes podcasting special and how to tie it in with your overall marketing strategy.

The future of podcasting starts now!

Despite it being around since 2004, it’s now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy.

That’s according to Evo Terra, podcaster, broadcaster, consultant, and co-author of the original Podcasting for Dummies.

Podcasts are great for niche audiences and that means they’re great for brands

As more Australians listen to podcasts, a greater number of companies are trying to figure out how to get involved with this new medium.

First, we should understand why people listen to on-demand audio content.

“Discipline is the bridge between goals and accomplishment.” – Jim Rohn

Brands are embracing podcasting like never before. They understand they can engage more deeply with their audience, educate the market, and provide a voice for their brand.