Content marketing

How podcasting can form a powerful content marketing strategy

When it comes to content marketing, a lot of Australian businesses are wondering what the fuss is all about. But, for those businesses taking the plunge head first, the rewards speak for themselves.

Build your brand authority by contributing content to a podcast

One of the best ways for a sponsor to get involved with a podcast is by contributing content aimed at its target market. It helps a brand build brand authority and be a trusted leader in the market.

3 Podcasting Tips To Start A Successful Podcast

To date, there are more than four million podcasts in the world. The average podcast listener listens to six a week — that’s right, six different podcasts!

Audio listening more popular than ever according to Edison Research

The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go.