Kuuki yomenai is wonderful Japanese phrase which loosely translates to “cannot read the atmosphere”.*
In a social or business context, it’s often attributed to Westerners who are unable to decipher cues from the people they’re talking to.
“That’s the million-dollar question!” says Russell Ivanovic, founder and creator of Shifty Jelly and creator of Pocket Casts, one of the world’s most popular podcast apps.
One of the best ways for a sponsor to get involved with a podcast is by contributing content aimed at its target market. It helps a brand build brand authority and be a trusted leader in the market.
To date, there are more than four million podcasts in the world. The average podcast listener listens to six a week — that’s right, six different podcasts!
The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go.