The content in your branded podcast – it’s not about you!
Kuuki yomenai is wonderful Japanese phrase which loosely translates to “cannot read the atmosphere”.*
In a social or business context, it’s often attributed to Westerners who are unable to decipher cues from the people they’re talking to.
Branded Podcast Case Study: Genea’s Modern Babies
Genea is a leading fertility treatment organisation, with clinics all over Australia. Its branded podcast, Modern Babies, has received significant media coverage.
The Challenge
Genea has always used a breadth of different marketing channels to promote its brand.
10 reasons why podcasting is better than blogging
Now, I know what you’re going to say. There are benefits to blogging, which podcasting can’t achieve. Blogging is easier and quicker to do, it has better SEO benefits, and is more easily shareable.
How brands are using podcasts to engage with audiences on a deeper level
No – podcasting‘s no longer a new, shiny thing anymore. It’s not a passing fad. There are very real reasons why companies are involving themselves with podcasting and finding how it’s a powerful way to engage with audiences.
Open for Business: A Great Example of a Branded Podcast
You can’t force someone to listen to a branded podcast — you’ve gotta make it good enough for people to come.
And that’s what Gimlet Media has done with its branded podcast for eBay, Open for Business — a podcast on building a business from the ground up.
Why podcasting is so attractive for advertisers: Nick Quah
Leading podcast industry commentator Nick Quah says there are two major reasons why podcasting is rewarding for advertisers.
“One is this notion that you have not only a captive audience, you have an audience that explicitly chose to consume the thing.
Build your brand authority by contributing content to a podcast
One of the best ways for a sponsor to get involved with a podcast is by contributing content aimed at its target market. It helps a brand build brand authority and be a trusted leader in the market.