With more than 60 million regular podcast listeners and around $200 million in projected annual revenue, the podcasting wave in the United States continues to gain momentum. And the ripple is expected to wash across Australia’s shores in the future.
For an understanding of how the industry’s taking hold and what the future might bring, we speak with a leading commentator on podcasting in the United States. Nick Quah writes a weekly newsletter, Hot Pod, for thousands of subscribers; and for those who require even more inside information, he writes the exclusive Hot Pod Pro for paid members.
We speak with Nick on why he thinks podcasts provide so much enjoyment, the current and predicted size of the market in the US today and why brands have embraced podcasting as an effective channel to engage with their audiences.