Why Smart Brands Use Podcasting to Drive Business Growth
Why do some businesses seem to attract opportunities effortlessly, while others are stuck trying to get noticed?
There’s a good chance the difference is in the way they communicate.
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How to Launch a Successful Podcast That Grows Your Brand
Podcasting isn’t just another marketing channel. It’s a stage for ideas, a tool for influence, and one of the most powerful ways to connect with your audience on a deeper level.
Celebrating 20 Years of Podcasts, 40 Years in Audio
This year, podcasting marks a major milestone: Apple Podcasts turns 20.
That’s two decades of stories, conversations, and voices reaching listeners all over the world, on demand, in their ears, and often, right when they need them most.
Why Podcasting is the #1 Tool for Building Thought Leadership in 2025
You’ve got insight. Authority. A perspective worth sharing. You’ve built a career or business on expertise, and now you want to reach more people, grow your thought leadership, and turn your ideas into impact.
Lessons from veteran interviewer, Andrew Denton
Andrew Denton’s insights into the art of interviewing are as relevant in 2025 as ever. His approach to preparation, connection, and performance provides invaluable lessons for podcasters looking to elevate their craft.
Turn a good podcast interview into a great interview!
SoundCartel’s executive producer, Heather Dawson, has built a career producing interview-style shows for the ABC, BBC, Hong Kong Television Radio and audio programs, like Business Essentials.
The ABC’s Kellie Riordan shares her podcast tips
Australia’s national broadcaster has been leading the way in the quality and variety of podcasts. We speak with the head of ABC’s Audio Studios, Kellie Riordan, who was pivotal in creating a new dedicated team with an audio-first strategy in content creation.
Getting the best audio quality for your podcast
Peter Letts is SoundCartel’s Head of Audio, with more than 20 years producing world-class audio content for Australia’s best-known brands. And that experience increasingly means podcasts – Peter is most likely Australia’s most experienced podcast editor.