A special treat this episode – first we hear from SoundCartel’s own executive producer, Heather Dawson, on what makes a great interview. Heather – a former BBC and ABC journalist – has interviewed thousands of guests in her career. She says the art of the interview comes down to the planning as well as the execution.
Also, we hear from workplace psychologist, Ellen Jackson, whose podcast, Potential Psychology, was recognised as a finalist in this year’s Australian Podcast Awards. Ellen’s production process is an inspiration for others looking to promote their own brand through podcasting. She explains how podcast aligns with her other business and marketing goals, how she interviews guests from all corners of the world and her advice for others thinking of creating their own podcast.