Cbus Super Shift Podcast

The name – Cbus Super Shift, was developed by Cbus.The tag line – Shift the way you think about your Super – from SoundCartel, almost wrote itself. Hinting at the kind information they’ll be hearing as well as call to action to get involved in your retirement future.During the strategy session it was decided that the host needed to be down to earth and approachable tone — something to make super feel simple, accessible and relevant, rather than technical or overwhelming.By using a conversational host-led format, the podcast was able to reflect the questions many members may have themselves, while drawing out easy-to-understand information from CBUS experts.Deciding on the interview narrative format meant we could position the more fact-based information in a way that was easier to understand, and a bit more interesting.Keeping each episode to around 20 min and including Vox Pops from Super members were some other ways we wanted to maintain audience interest.This podcast was always going to be challenging from a compliance and approvals perspective – it’s about Superannuation after all.And indeed, even more time was needed to accommodate the screening and review process.That said, Cbus have been a wonderful client, a true partner in developing the Super Shift podcast. They are of course eagle-eyed for detail, which we love, and still allowed us to create and produce as we know how.Cbus have also put a vast number of resources into the launch and promotion of the podcast, from developing strong artwork to creating digital marketing campaigns and PR, which goes a tremendous way to getting the podcast out to as many ears as possible.