Sex and pleasure explained
Electric Rodeo – Season 2
Adulttoymegastore
The Brief
Adult Toy Mega Store approached us to produce the second series of their podcast – Electric Rodeo. The audio quality was good and they’d had decent download numbers as well. But they wanted to expand on their gains, refine what they had and take the podcast to another level.
The Approach
The idea was to appeal to a wider audience and to those who might be interested in certain topics but too afraid to ask. We did this by focusing each episode on a sex and relationship expert or industry thought leader, giving gravitas to some truly fascinating topics. Sex Educator Emma Hewitt, returned in her role as podcast host, but this time without a co-host. The one on one conversations she has with each guest is incredibly entertaining, fun and very revealing.
The RESULT
Since launching on 21 December 2021, ATMS has produced significant marketing outreach to their loyal social media following, garnering deep engagement and enjoyment of the second series. ATMS have also had great industry PR success with articles in online publications like EAN Online, Naked and X-biz.com. The podcast has also reached number one on the NZ Sexuality Charts and 35 on Spotify’s Top Podcasts.
“Working with SoundCartel has taken the quality of our podcast to new heights! We were looking to up our game with sound quality and a more succinct narrative style and SoundCartel has made this happen. They helped us to set up interviews with some amazing guests for season 2 and helped us to create a professional podcast that we are really proud of.”
– Emma Hewitt, Marketing Executive and Sex Educator
