Australia’s leading podcasters converged on Ultimo, Sydney, for OzPod 2017, the second Australian Podcast Conference organised by the ABC, looking to get the latest in advice and podcasting tips from industry experts.
Speakers included those at the forefront of Australian and international podcasting, with a range of topics on how best to produce and distribute audio content.
We have chosen just three of some of the excellent podcasting tips from the day.
1. Ensure you have an embedded player on your website.
James Cridland, editor of Podnews.net, provided his analysis on who’s listening to podcasts. According to Edison Research and Triton Digital, 77% of those who listen to a podcast, click and listen immediately. James refers to Omny Studio‘s own research, which reveals that 31% of episodes on its platforms are listen to within the embedded Omny player.
This suggests that many podcast consumers don’t necessarily want to listen to a podcast inside an app or elsewhere to be listened later. Many people want to listen when and where they discover the podcast. You could lose potential a significant number of listeners if you don’t provide the podcast on a website or microsite with an easy-to-use embed player.
2. Choose the right sound for your brand
Just like a logo and a website, the “sound” of your podcast must reflect you and your brand. That’s the message from Rachel Corbett, who encourages you to take the time to choose the right music to wrap around you content. A well-chosen theme for the intro and outro will make the difference between a poor-sounding podcast and one which is professional. It provides a welcoming familiarity to your listeners.
3. Thoroughly research the interviewee
“If you want to fail don’t do any homework,” insisted Rob Loewenthal, CEO of Whooshkaa, a popular Australian podcasting platform. Make sure you spend the time to research the topic and the person with whom you are going to interview. This best-journalism practice will ensure the interview will go smoothly and the guest will feel comfortable with the well-researched questions from you.
For more expert advice and podcasting tips to help you communicate with your target audience, talk to us at BE Media Production.
