Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
A podcast is only as good as the content that’s in it. Sounds obvious, right? Well, if yours – like the vast majority – is an interview-style podcast, the content rests almost entirely on the shoulders of your guest and what they have to say.
2020 was the year the world changed, with COVID-19 upending the way we work, commute and play.
We learned how to stock up on toilet paper well before panic sets in, we discovered how to keep the kids occupied while we’re stuck on Zoom meetings, and we found new ways to entertain ourselves at home.
Prediction is very difficult, especially if it’s about the future.
Niels Bohr, Danish physicist.
Podcasting in 2020 had its biggest year ever. By December 2020, more than 41.9 million podcast episodes were available; 1.68 million podcasts were published on Apple Podcasts, a three-fold increase from two years prior; and the number of monthly listeners jumped 32% from the year before.
A new podcast for investors has hit the ground running with 10,000 downloads for its first episode.
Magellan Asset Management manages a little over $100 billion in global equity and infrastructure strategies for clients based all over the world.
So, you’ve developed a podcast strategy, you’ve planned all of your episodes and produced the podcast. Now it’s time to distribute and market it. How are you going to do that and to whom?
Are you thinking about producing a podcast, but aren’t sure where to start? There’s a lot to consider and it can seem quite overwhelming. So, we’re tackling the top 10 questions we get asked about the podcast production process.
Like many businesses around the country, SoundCartel has had to learn to deal with restrictions due to COVID-19.
It hasn’t been plain sailing, of course. As an audio and podcast production company, our producers and editors need to converse daily on scripts, edits and overall podcast production processes.
Advancements in in-car entertainment systems have lead to increased consumption of audio content, while in the car. Great news for brands looking to involve themselves in podcasting!
If it's time for your organisation to find its voice, let's talk.
SoundCartel is Australia’s longest-running audio content and podcast production agency, trusted by Australia’s leading brands to find their voice and amplify their message.
106/12 Cato Street
Hawthorn East
Victoria Australia 3123
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