Take some controversy, a dash of pop culture, a sprinkling of mea culpa, and add a whole new creative condiment to a decades-old brand.
What have a you got?
No – podcasting‘s no longer a new, shiny thing anymore. It’s not a passing fad. There are very real reasons why companies are involving themselves with podcasting and finding how it’s a powerful way to engage with audiences.
Show notes are often a misunderstood art which takes time and skill to create. But, why bother with episode show notes at all? Three reasons:
- To entice new listeners or persuade previous listeners to return.
The proof is in the numbers, and these numbers reveal that smart speakers encourage more audio listening.
In June this year, Edison Research and NPR released findings of The Smart Audio Report which offered the first in-depth look at the behaviours and attitudes of Americans who already have smart speaker devices in their homes.
You can’t force someone to listen to a branded podcast — you’ve gotta make it good enough for people to come.
You may have noticed Apple’s Podcast App has undergone some dramatic changes in iOS 11.
Functionally, a few things have moved around and some new features have been added, making the new experience initially frustrating, though it is growing on us.
When is a chart not a chart? When it’s Apple’s New & Noteworthy Chart.
According to podcasting aficionado, James Cridland, “this iTunes Chart is not a chart.”
“One is this notion that you have not only a captive audience, you have an audience that explicitly chose to consume the thing.
Australia’s leading podcasters converged on Ultimo, Sydney, for OzPod 2017, the second Australian Podcast Conference organised by the ABC, looking to get the latest in advice and podcasting tips from industry experts.
When it comes to content marketing, a lot of Australian businesses are wondering what the fuss is all about. But, for those businesses taking the plunge head first, the rewards speak for themselves.
One of the best ways for a sponsor to get involved with a podcast is by contributing content aimed at its target market. It helps a brand build brand authority and be a trusted leader in the market.
As podcasting becomes mainstream, digital platforms are set to benefit a lot more than other industries from its engaging nature.
Digital strategist, Bec Kempster, discusses why that is and profiles some digital platforms which are already using podcasts to talk with their online communities.
Mamamia’s growth in recent years has been nothing short of extraordinary. Since early 2014 to today, staff has increased from 30 to 100 full time employees.
Based in Sydney, Audible.com.au
With so much information bombarding consumers online, how does a brand compete for attention and truly engage an audience?
Some companies have discovered the power and intimacy of audio content, particularly podcasts, to connect directly with the listener and leveraging the trust-factor of the host in the process.
To date, there are 350,000+ podcasts in the world. The average podcast listener listens to six a week — that’s right, six different podcasts! So, how do ensure your podcast is one of them?
The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go.