No – podcasting’s no longer a new, shiny thing anymore. It’s not a passing fad. There are very real reasons why companies are involving themselves with podcasting and finding how it’s a powerful way to engage with audiences.
In Episode 19 of BE Podcasting we spoke with Katie DeFiore of Pennsylvania State University on how its newspaper is using podcasts to better connect with those on campus.
Show notes are often a misunderstood art which takes time and skill to create. But, why bother with episode show notes at all? Three reasons:
The proof is in the numbers, and these numbers reveal that smart speakers encourage more audio listening.
In June this year, Edison Research and NPR released findings of The Smart Audio Report which offered the first in-depth look at the behaviours and attitudes of Americans who already have smart speaker devices in their homes.
You can’t force someone to listen to a branded podcast — you’ve gotta make it good enough for people to come.
And that’s what Gimlet Media has done with its branded podcast for eBay, Open for Business — a podcast on building a business from the ground up.
You may have noticed Apple’s Podcast App has undergone some dramatic changes in iOS 11.
Functionally, a few things have moved around and some new features have been added, making the new experience initially frustrating, though it is growing on us.
“That’s the million-dollar question!” says Russell Ivanovic, founder and creator of Shifty Jelly and creator of Pocket Casts, one of the world’s most popular podcast apps.
In Episode 16 of BE Podcasting we spoke with Rob Walch about some of the myths of podcasting that he sought to debunk during his recent talk, Yes that marketing advice for your podcast is BS at Podcast Movement Conference.
While producing a podcast can theoretically be as simple as pressing record on your smartphone, the tricky part is how to best distribute what you’ve created?
When is a chart not a chart? When it’s Apple’s New & Noteworthy Chart.
According to podcasting aficionado, James Cridland, “this iTunes Chart is not a chart.”
Leading podcast industry commentator Nick Quah says there are two major reasons why podcasting is rewarding for advertisers.
“One is this notion that you have not only a captive audience, you have an audience that explicitly chose to consume the thing.
Australia’s leading podcasters converged on Ultimo, Sydney, for OzPod 2017, the second Australian Podcast Conference organised by the ABC, looking to get the latest in advice and podcasting tips from industry experts.
One of the best ways for a sponsor to get involved with a podcast is by contributing content aimed at its target market. It helps a brand build brand authority and be a trusted leader in the market.
Did you know that there are now 400,000* podcasts on Apple’s podcast directory? How do you stand out from the pack and how do you produce a successful, high-quality, tightly-edited product?
Edison Research has released its Podcast Consumer Survey Results for 2017 and they indicate that the popularity of listening to podcasts in the USA is trending upwards.
As podcasting becomes mainstream, digital platforms are set to benefit a lot more than other industries from its engaging nature.
Digital strategist, Bec Kempster, discusses why that is and profiles some digital platforms which are already using podcasts to talk with their online communities.
Mamamia’s growth in recent years has been nothing short of extraordinary. Since early 2014 to today, staff has increased from 30 to 100 full time employees.
In episode 5 of BE Podcasting, we speak with the Head of Audible Australia and New Zealand, Matthew Gain about audiobooks.
Based in Sydney, Audible.com.au
A new podcast series shines a light on the podcasting industry and how savvy marketers are using this fast-emerging medium to connect with and build their audiences.
With so much information bombarding consumers online, how does a brand compete for attention and truly engage an audience?
Some companies have discovered the power and intimacy of audio content, particularly podcasts, to connect directly with the listener and leveraging the trust-factor of the host in the process.
To date, there are 350,000+ podcasts in the world. The average podcast listener listens to six a week — that’s right, six different podcasts! So, how do ensure your podcast is one of them?
The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go.
If it's time for your organisation to find its voice, let's talk.
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