Why Your Business Needs A Branded Podcast in 2022
The term ‘Branded Podcast’ has a spotty reputation in some podcasting circles – ‘large corporates destroying the fabric of indie podcasting creativity.’ But not all branded audio has to be evil!
Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
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Spotlight on SoundCartel
A passion for audio and quality content isn’t just at the heart of what we do at SoundCartel, it’s what made me leave a 20-year career in advertising and marketing.
Podcasting’s pandemic rise
COVID 19 has impacted the way we’ve worked and lived our lives these last 12 months, that’s for sure. We’ve been forced to stay at home longer and figure out ways to entertain ourselves in isolation.
Ford’s hit podcast – a lesson for brands
In 1994, the world was mesmerised by real-time footage of OJ Simpson – former American football running back, broadcaster and actor – in an SUV crawling down a major freeway in Los Angeles.
How to prepare for a podcast interview
A podcast is only as good as the content that’s in it. Sounds obvious, right? Well, if yours – like the vast majority – is an interview-style podcast, the content rests almost entirely on the shoulders of your guest and what they have to say.
Podcasting proves popular & pandemic-proof
2020 was the year the world changed, with COVID-19 upending the way we work, commute and play.
We learned how to stock up on toilet paper well before panic sets in, we discovered how to keep the kids occupied while we’re stuck on Zoom meetings, and we found new ways to entertain ourselves at home.
SoundCartel’s Podcasting Predictions for 2021 – and Beyond
Prediction is very difficult, especially if it’s about the future.
Niels Bohr, Danish physicist.
Podcasting in 2020 had its biggest year ever. By December 2020, more than 41.9 million podcast episodes were available; 1.68 million podcasts were published on Apple Podcasts, a three-fold increase from two years prior; and the number of monthly listeners jumped 32% from the year before.
Why Magellan has embraced podcasting to build its brand?
A new podcast for investors has hit the ground running with 10,000 downloads for its first episode.
Magellan Asset Management manages a little over $100 billion in global equity and infrastructure strategies for clients based all over the world.
