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McDonald’s new podcast sourced from a fascinating story
Take some controversy, a dash of pop culture, a sprinkling of mea culpa, and add a whole new creative condiment to a decades-old brand.
What have a you got?
Google Home: this podcast consumer’s delight
Australian Christmas shoppers snapped up the latest home entertainment product this summer – a smart speaker.
For consumers of podcasts, it’s a convenient way to listen to their favourite ones without having to stop and fumble through an app.
10 reasons why podcasting is better than blogging
Now, I know what you’re going to say. There are benefits to blogging, which podcasting can’t achieve. Blogging is easier and quicker to do, it has better SEO benefits, and is more easily shareable.
How brands are using podcasts to engage with audiences on a deeper level
No – podcasting‘s no longer a new, shiny thing anymore. It’s not a passing fad. There are very real reasons why companies are involving themselves with podcasting and finding how it’s a powerful way to engage with audiences.
Why news podcasts are reaching a wider audience more than ever before
In Episode 19 of BE Podcasting we spoke with Katie DeFiore of Pennsylvania State University on how its newspaper is using podcasts to better connect with those on campus.
How to write a great podcast episode heading and show notes
Show notes are often a misunderstood art which takes time and skill to create. But, why bother with episode show notes at all? Three reasons:
- To entice new listeners or persuade previous listeners to return.
Smart Speakers are encouraging podcast listening
The proof is in the numbers, and these numbers reveal that smart speakers encourage more audio listening.
In June this year, Edison Research and NPR released findings of The Smart Audio Report which offered the first in-depth look at the behaviours and attitudes of Americans who already have smart speaker devices in their homes.
Open for Business: A Great Example of a Branded Podcast
You can’t force someone to listen to a branded podcast — you’ve gotta make it good enough for people to come.
And that’s what Gimlet Media has done with its branded podcast for eBay, Open for Business — a podcast on building a business from the ground up.
Apple’s new podcast app – a blessing or a curse?
You may have noticed Apple’s Podcast App has undergone some dramatic changes in iOS 11.
Functionally, a few things have moved around and some new features have been added, making the new experience initially frustrating, though it is growing on us.
Getting discovered on a podcast app – an insider’s secret!
“That’s the million-dollar question!” says Russell Ivanovic, founder and creator of Shifty Jelly and creator of Pocket Casts, one of the world’s most popular podcast apps.
Debunking the myths of podcasting
In Episode 16 of BE Podcasting we spoke with Rob Walch about some of the myths of podcasting that he sought to debunk during his recent talk, Yes that marketing advice for your podcast is BS at Podcast Movement Conference.
What’s the best way to distribute your podcast?
A common question we are asked when we are recording podcasts for businesses in our Melbourne podcast studio, is “How to I distribute and promote my podcast?”
What you should know about Apple’s New & Noteworthy Chart
When is a chart not a chart? When it’s Apple’s New & Noteworthy Chart.
According to podcasting aficionado, James Cridland, “this iTunes Chart is not a chart.”
Why podcasting is so attractive for advertisers: Nick Quah
Leading podcast industry commentator Nick Quah says there are two major reasons why podcasting is rewarding for advertisers.
“One is this notion that you have not only a captive audience, you have an audience that explicitly chose to consume the thing.
3 quick podcasting tips from OzPod2017 to improve your podcast
Australia’s leading podcasters converged on Ultimo, Sydney, for OzPod 2017, the second Australian Podcast Conference organised by the ABC, looking to get the latest in advice and podcasting tips from industry experts.
How podcasting can form a powerful content marketing strategy
When it comes to content marketing, a lot of Australian businesses are wondering what the fuss is all about. But, for those businesses taking the plunge head first, the rewards speak for themselves.
Build your brand authority by contributing content to a podcast
One of the best ways for a sponsor to get involved with a podcast is by contributing content aimed at its target market. It helps a brand build brand authority and be a trusted leader in the market.
25 steps to successful podcasting
Did you know that there are now 400,000* podcasts on Apple’s podcast directory? How do you stand out from the pack and how do you produce a successful, high-quality, tightly-edited product?
So who’s really listening to podcasts?
Edison Research has released its Podcast Consumer Survey Results for 2017 and they indicate that the popularity of listening to podcasts in the USA is trending upwards.
Why digital platforms should consider podcasting to grow members –
As podcasting becomes mainstream, digital platforms are set to benefit a lot more than other industries from its engaging nature.
Digital strategist, Bec Kempster, discusses why that is and profiles some digital platforms which are already using podcasts to talk with their online communities.
How Mamamia has become the largest women’s podcasting network
Mamamia’s growth in recent years has been nothing short of extraordinary. Since early 2014 to today, staff has increased from 30 to 100 full time employees.
Narrator choice is important for quality audiobooks
In episode 5 of BE Podcasting, we speak with the Head of Audible Australia and New Zealand, Matthew Gain about audiobooks.
Based in Sydney, Audible.com.au
BE Podcasting educating on the power of podcasting
A new podcast series shines a light on the podcasting industry and how savvy marketers are using this fast-emerging medium to connect with and build their audiences.
Why brands are taking notice of podcasting to engage with audiences
With so much information bombarding consumers online, how does a brand compete for attention and truly engage an audience?
Some companies have discovered the power and intimacy of audio content, particularly podcasts, to connect directly with the listener and leveraging the trust-factor of the host in the process.
3 tips on what makes a great podcast for capturing your audience’s attention
To date, there are 350,000+ podcasts in the world. The average podcast listener listens to six a week — that’s right, six different podcasts! So, how do ensure your podcast is one of them?
Audio listening more popular than ever according to Edison Research
The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go.
